What does 2021 have in store for housebuilders?
2020 was a year of unprecedented change. Society was forced to grapple with the Covid 19 pandemic whilst it anxiously awaited some clarity on the country’s future trading relationship with the EU. It was on Christmas Eve that the government announced a free trade deal...
How did Prospect Generator help housebuilders during 2020?
It’s fair to say that 2020 won’t escape our memory too quickly. We found ourselves in unchartered waters as society grappled with a global pandemic and the ongoing Brexit scenario remained high on the agenda. The housing market reacted and our industry was forced to...
How can housebuilders make the most of the Christmas marketplace?
For many industries across the United Kingdom, December is generally seen as a period in which things begin to settle down for Christmas. Yet for people looking to move, that could not be any further from the truth. The Christmas period, especially the week in between...
How can housebuilders make the most out of the new Help to Buy scheme?
Help to Buy has been a huge success for both housebuilders and discerning home-owners. Since its inception in 2013, the government-backed scheme has helped over 270,000 home purchases and its success has been so widespread that the government has opted to keep it open...
Top tips on generating leads from your website
Housebuilder websites still play a crucial role in lead-generation. Despite the Rightmoves, Zooplas and On The Markets of this world, the housebuilder’s full control over the design and function of their website offers unique lead-generation techniques in a way that...
A turnkey approach to the lead-generation process
A turnkey approach to the lead-generation process Turnkey, whether applied to solutions, products or projects, has become firmly established as one of the more popular business jargons. A turnkey approach is becoming all the more common in the property industry,...
Career view: Chris Kiely, sales director, Prospect Generator
Chris Kiely is sales director at Prospect Generator, a proptech firm working with a number of leading housebuilders to deliver high-quality, opted-in sales leads. He tells about his career and experience in the property industry. Please tell us a little about yourself...
New homes industry and marketing in the right way
The new homes industry: how to ensure we’re marketing in the right way The government’s continued emphasis on the need for new homes has put the onus on housebuilders to deliver. Getting the houses built is one thing, but selling them to the United Kingdom’s budding...
Why choose Prospect Generator as your new source of home buyer leads?
As a housebuilder, the strategy and execution of your marketing plays an integral role in the success of your business and ultimately how many homes get sold. We can help you generate more pre-qualified homebuyer leads for your sales teams which leads to more homes...
Do traditional methods of marketing still hold value?
Do traditional methods of marketing still hold value? An intelligent and cost-effective marketing strategy is fundamentally important for any housebuilder. Getting it right is by no means a straight forward job and ensuring that you are targeting the correct audiences...
Housebuilders missing opportunities in prop tech – Peter Sherrard’s opinion column in Show House
Peter Sherrard, Managing Director of Prospect Generator, explains how housebuilders are embracing the prop tech revolution, but only part of it Whilst Proptech has been around for quite a while now, it’s only recently that the industry became engulfed by a sense of...
Housebuilders: The new way to generate leads from your website
Lead generation for the housing market can be difficult. With so many marketing channels out there, it can be hard to know where your potential customers are and how much it will cost to acquire them. When it comes to most lead generation efforts, filtering out the...