Our Services

Marketing tools, insights and digital campaigns for housebuilders

Our innovative range of proptech tools transform your existing web traffic into pre-qualified sales leads and also help convert marketing suite visitors
Our reporting provides detailed insight into your target audience and helps to determine which marketing channels are working for you
Our bespoke and targeted Sales Lead Boost campaigns deliver your sales leads at a rapid and cost effective rate
Budget Calculator

Discover 1000’s of potential new purchasers, how much they can spend and what they are looking for in their next home. Incorporate our Budget Calculator into your website and empower your sales and marketing team with real-time insight, plugged straight into your CRM!

Sales Lead Boost Campaigns

Boost your prospect lists with our Sales Lead Boost campaigns. We seek out your ideal buyers using our bespoke prospecting technology and expert multi-channel targeting. Each month, you could receive thousands of new, pre-qualified prospects for your sales and marketing team…

AD2 Digital Campaigns

Target 1000’s of potential customers who have used our Budget Calculator and Home Valuation tools. Present your new homes to this exclusive pool of prospects using digital retargeting adverts. Connect with prospects who have shown high-intent to move, as they continue their online journey.

AD2 Print Campaigns

AD2 Postal Campaigns place you in the homes of your potential purchasers. Your new homes can be mailed to carefully selected prospects on our database, who have shown a strong intent to move. You can choose to target within a development radius or postcode. It’s a unique mailing solution, connecting you with interested prospects only. This means there’s minimal wasted budget and maximum yield of results!

Home Valuation
“So how much is my home worth?” The burning question for anyone looking to sell. Our industry-leading Home Valuation tool can provide your customers with exactly that information! Install the Home Valuation tool on your website and not only do you provide a useful tool for your customers, you also receive opted-in prospects and buyer insight, straight into your CRM.

Reporting & Insights

Our industry-leading reporting and insights allow you to connect with the right customers, on the right channels at the right time. We don’t believe in a ‘one size fits all approach’ to marketing. We work collaboratively with you to understand the customer and their journey, ensuring maximum efficiency of marketing spend.

Budget Calculator

Budget Calculator

How much can your web visitor spend on a home?

Our Budget Calculator is the most advanced product of its kind on the marketplace.

Incorporated directly into your website or installed in your marketing suite, the calculator tells the prospective home buyer exactly how much they can afford to spend and which homes they can buy from you.

We ask a short series of questions around finance, age and housing requirements, and our clever tech goes to work to provides the user with a bespoke package of housing options.

You will receive all the information as well as their contact details, which are both plugged directly into your CRM system in real time.

The Budget Calculator is one of our most popular products and has been adopted by some of the largest housebuilders in the U.K. You can read more about our clients here.

Ad2 Print Campaigns

Ad2 Print Campaigns

AD2 Postal Campaigns place you in the homes of your potential purchasers. Your new homes can be mailed to carefully selected prospects on our database, who have shown a strong intent to move. You can choose to target within a development radius or postcode. It’s a unique mailing solution, connecting you with interested prospects only. This means there’s minimal wasted budget and maximum yield of results!

Ad2 Digital Campaigns

Ad2 Digital Campaigns

Target 1000’s of potential customers who have used our Budget Calculator and Home Valuation tools. Present your new homes to this exclusive pool of prospects using digital retargeting adverts. Connect with prospects who have shown high-intent to move, as they continue their online journey.

Home Valuation Tool

Home Valuation Tool

How much is your home worth?

Our sister organisation, Property Price Advice, was one of the pioneers of the home valuation tools and we’ve transferred this knowledge over to Prospect Generator to deliver more leads for you, the housebuilder.

Incorporated into your website or installed at the marketing suite, our clever algorithm tells your visitor how much their current home is worth after a short series of questions.

Similar to our Budget Calculator, their contact details and background information will be transported straight into your CRM system.

Reporting & Insights

Reporting & Insights

Take the guess work out of your marketing

We are in constant communication with our clients to deliver detailed and comprehensive insights into your target audiences. We monitor customer activity across your website and marketing platforms and combine this with an intimate understanding of the new-build marketing landscape, helping you to understand what makes your customers tick and where your budget should be allocated.

Some of the most important questions we answer are:

  • Where are our best leads coming from?
  • Which platforms are working for us and which are not?
  • What does our website audience look like and would they even buy a home from me?
  • Which sites are they interested in?
Sales Lead Boost

Sales Lead Boost Campaigns

Targeted campaigns when you need it most

Our bespoke and targeted Sales Lead Boost campaigns deliver your sales leads a rapid at a rapid and cost effective rate.

Some developments are sold before they are finished being built, but most take a little longer.

Our targeted Sales Lead Boost campaigns bring you leads when your sales team need them most to help you sell your homes quicker. Whether you want to generate leads nationally or for one development, we’ve got you covered.

We cover a range of media channels and sources to target your next home buyers. If you provide us with the media spend, and we charge you on results with no setup fees.

We are so confident in our services that you only pay when you receive a unique opted-in lead

What Our Clients Say

Jason Glover – Operations Director, Davidisons Homes
Davidsons HomesWe get an excellent volume of quality leads each month at a cost per lead that is excellent.
They provide us with in depth, detailed buyer profiling on our development/plot activity on our website and this helps us fine tune our online marketing to the right locations.
Faye Cooper - Marketing Manager, Bovis Homes

Would certainly recommend for anyone in the new homes industry who is looking to gain insight and to develop new routes to market to potential home owners.

 

Gemma Smith - MD, Strata Homes

Strata HomesThe Budget Calculator and Valuation Tool have allowed us to gain warm and qualified leads that we have a good understanding of, to then nurture through our own sales process, with excellent results.

Louise Macrae - Regional Marketing Manager, Bovis Homes
I saw a 20% uptake in lead generation from the sales lead campaigns using the budget calculator – Prospect Generator leads account for around half of my monthly leads.
Catherine Roche - Marketing Manager, Martin Grant Homes

The lead-generation tools mean we are half-way there when we contact them, knowing that they are interested in buying, selling and moving. Any marketing team will tell you there’s nothing worse than plugging away at badly qualified leads, but Prospect Generator provides good quality leads on customers that are often proceedable and are pleased to hear from you!

Aurie - Marketing Manager, Bewley Homes
Bewley HomesThe budget calculator provides us with all the insights we need and the customer with a realistic package of options, making the process more efficient for all. Ultimately, our lead generation function is smoother, quicker and more cost-effective.