Since implementing the Prospect Generator Budget Calculator back in October, we’ve experienced a notable increase in leads generated through our website.

The Budget Calculator tool enables us to gain a real insight into our leads at an early stage, so we know how best to deal with them.

The price of the tool that we can offer to our customers is unrivaled and provides our sales team with fantastic leads.

The Budget Calculator and Valuation Tool have allowed us to gain warm and qualified leads that we have a good understanding of, to then nurture through our own sales process, with excellent results.

Since 2018, the tools are an integral part of our client lead function on the website and generate good levels of leads for our teams. They also enable us to provide a service for clients and to further inspire them to consider part exchange if they have a house to sell.

Prospect Generator leads between January 2024 and August 2024 are 21% of all prospects generated for Vistry North Central Midlands. In turn, the reservations acquired stand at 5% of overall reservations, this is the same percentage as the well-known portal Rightmove. Since the integration of website and advertising tools such as the Valuation and Budget Calculator, and more recently the Shared Ownership Estimator we have not seen a decrease in other forms of website leads. If properly integrated with the website through button utilisation we can predict to see further prospects generated.

The Budget Calculator provides us with all the insights we need and the customer with a realistic package of options, making the process more efficient for all. Ultimately, our lead generation function is smoother, quicker and more cost-effective.

The Valuation Tool and other Prospect Generator products have provided excellent prospect generation across all of our developments.

We’ve gained additional insights and leads through our partnership with them.

Very high-quality leads and the ability to connect immediately by phone is a competitive advantage to agents when securing instructions, with 60% of calls connected leading to a valuation appointment being booked on the call.

Consistent high quality leads, especially in a tough year for the market these leads have been so valuable, as we know these customers are already so much more prepared and informed by the time we engage with them.

Over the past half-year, we’ve been utilizing the Budget Calculator, particularly on our development pages. The outcome has had a noteworthy increase in leads generated through our website.

This surge hasn’t impeded the effectiveness of our existing CTA’s and the tools have added to the number of leads we get off our website.