Insights from the Prospect Generator Team

In our second POV piece, we hear from Carol Smith, Business Development & Key Account Manager at Prospect Generator, on what she’s seeing across the market right now. Across the housebuilders she works with, there’s a consistent frustration.

Sometimes I look at what’s happening in the new homes market and, honestly, it leaves me scratching my head. There’s a quote you hear a lot: ‘The definition of insanity is doing the same thing over and over again and expecting different results.’ And that’s exactly what it feels like…

As 2025 draws to a close, it feels like the right moment to pause, take stock and share where we see the housebuilding sector heading – and the part Prospect Generator is playing in that journey. It has been another challenging year for housebuilders, with cost pressures, shifting demand and…

With the right CRM tools, lead management needn’t be complicated. In addition to storing basic data such as name, email address, and phone number, CRMs help housebuilders connect with buyers from the start by tracking interactions across multiple channels.

In the dynamic world of property ownership, shared ownership has become a vital government-backed scheme, offering a lifeline to aspiring homeowners (source). For housebuilders seeking to enhance lead conversion rates, adopting innovative PropTech solutions is crucial to transforming the homebuying experience.

So much talk of the boxing day bounce which has been seen for years across the housing market, but we are not in the same market people’s lives have changed, buying behaviours have changed. When you look back over the years there would be people would have to save for…