About Prospect Generator

Prospect Generator was created to resolve the struggle housebuilder marketing teams go through to generate leads

Prospect Generator is the market’s only solution offering bespoke lead generation tools and marketing services designed specifically for housebuilders by a highly experienced property sector team.

The Prospect Generator concept began with our founder, Peter Sherrard. Throughout a career spanning both housebuilder and media agency sides, he witnessed first-hand the struggle marketing teams endure to generate enough homebuyer leads to keep their sales teams happy.

Peter also recognised the outsized budget spent on marketing, both in-house and via agency, with a limited understanding of which marketing channels were really working to bring in real homebuyers. And he wanted to make a change that would benefit the entire industry.

We are passionate about property and house builder marketing, always keen to help and channel our dedication into improving our products and services.

The wider company

Property Pathways

The parent company of Prospect Generator & Property Price Advice

We manage our billing through Property Pathways Limited.

Property Price Advice

Our consumer brand Property Price Advice is home to the first online property valuation tool.

We’ve banked a database of 150,000 users for you to target with marketing campaigns when you are most in need of leads.

To find out more about how our Sales Lead Boost packages can help you generate leads, click below.

Our services

Budget Calculator

Our Budget Calculator captures qualified sales leads from your website by helping your users discover how much they can spend on a new home.

Valuation tool

Our Free Online Valuation tool converts homeowner traffic into opted-in new homes sales leads by estimating the value of the user’s current property.

Reporting & Analytics

Use our marketing intelligence to stop spending on marketing channels that don’t work and be confident to invest in channels that do.

Sales Lead Boost Campaigns

Our Sales Lead Boost campaigns generate targeted and qualified new homes sales prospects. Whether you need to generate leads nationally or for one development, we’ve got you covered.