How Bovis Homes Focused Their Outreach Using Prospect Generator’s Tools
With immense results, Bovis Homes took control of their own lead generation by implementing one of our top-performing tools that delivers time after time.
OBJECTIVES
The introduction of the Home Valuation Tool was to:
- Get users to sign up to hear more about specific developments with full, verified contact details.
- Use a low cost-per-lead channel that delivers strong prospects.
- Leverage a good mix of channels that offer good value for money.
- Identify and contact suitable, quality homeowner leads.
OUR SOLUTION
Connect with 1000s of pre-qualified prospects
Bovis Homes needed to generate more high-quality leads that were interested in buying their brand-new homes. And because not every buyer is a first-time buyer, Bovis Homes captures current homeowners. By providing a tool that generates a fast and accurate figure of the user’s house, Bovis Homes then receives the user’s information and can follow up with the interested buyer.
HOME VALUATION TOOL PERFORMANCE
Connect with 1000s of pre-qualified prospects
- 51 developments use our tools
- 25,209+ homeowners have valued their property
- Over 1,110 leads delivered annually
What Bovis Homes say about the Home Valuation Tool
Would certainly recommend for anyone in the new homes industry who is looking to gain insight and to develop new routes to market to potential homeowners.
I saw a 20% uptake in lead generation from the sales lead campaigns using the Budget Calculator – Prospect Generator leads account for around half of my monthly leads.
Leads are provided are within budget set by myself and targeted across the social platforms so the leads that come in are in-market or at least serious about buying (or in that mindset i.e warm).