How Do Estate Agents Get Leads?
It’s a well-known fact that estate agents’ salaries depend on the number of leads they get. They can spend the entire month working and not making any money and then sell multiple properties during the following month. Predicting lead generation for estate agents is...
Making the most of Instagram for lead generation
We discussed recently how social media has completely transformed the way in which housebuilders communicate with their customers. The meteoric rise of social media has seen it cement itself as an integral part of today’s digital world, one in which it plays a key...
Making the most of Google
Where to start? Google is, today, the beating heart of the internet. It is unsurprisingly the most visited website in the world and holds a whopping 90% share of the total search engine market. That is a market in which 93% of all online experiences begin. There’s no...
How Do You Target New Home Buyers?
In this day and age, building a house is the easy part. Marketing your business and attracting new buyers is what many home builders find increasingly difficult. The prices are soaring, and competition is harsh. Everywhere you go, you’re fighting for attention. How do...
Housebuilder marketing trends: What’s here to stay?
The way in which housebuilder marketing teams interact with their customers has changed significantly over the last year. The pandemic has brought with it new ways of thinking, new technologies and inevitably, new challenges. In our latest blog piece we take a look at...
The importance of using data
Data: It’s not just about owning it Data has stamped its mark on businesses of all shapes and sizes, not least those in the housebuilding industry. Housebuilders, large and small, have become conscious of the value of vast pools of data when it comes to gaining an...
How can housebuilder marketing teams thrive in 2021?
Housebuilders and their sales and marketing teams will remember 2020 as a year of profound change. Our industry was forced to implement new ways of doing business and ultimately, selling homes. The global pandemic has, in many ways, accelerated the inevitable shift...
What does 2021 have in store for housebuilders?
2020 was a year of unprecedented change. Society was forced to grapple with the Covid 19 pandemic whilst it anxiously awaited some clarity on the country’s future trading relationship with the EU. It was on Christmas Eve that the government announced a free trade deal...
How did Prospect Generator help housebuilders during 2020?
It’s fair to say that 2020 won’t escape our memory too quickly. We found ourselves in unchartered waters as society grappled with a global pandemic and the ongoing Brexit scenario remained high on the agenda. The housing market reacted and our industry was forced to...
How can housebuilders make the most of the Christmas marketplace?
For many industries across the United Kingdom, December is generally seen as a period in which things begin to settle down for Christmas. Yet for people looking to move, that could not be any further from the truth. The Christmas period, especially the week in between...
How can housebuilders make the most out of the new Help to Buy scheme?
Help to Buy has been a huge success for both housebuilders and discerning home-owners. Since its inception in 2013, the government-backed scheme has helped over 270,000 home purchases and its success has been so widespread that the government has opted to keep it open...
Top tips on generating leads from your website
Housebuilder websites still play a crucial role in lead-generation. Despite the Rightmoves, Zooplas and On The Markets of this world, the housebuilder’s full control over the design and function of their website offers unique lead-generation techniques in a way that...