by Anthony Gray | Apr 13, 2020 | Marketing, Social Media
What defines a successful marketing strategy from one which falls short of your expectations? While elements such as the product in question, your level of online exposure and your brand reputation are obviously important, you still need to ascertain who is actually...
by Anthony Gray | Mar 31, 2020 | Marketing, Social Media
Facebook campaigns are normally based around driving traffic to a specific housing development and gaining building awareness, sometimes users register interest which is a bonus, but generally the cost per lead is not cheap. Any new homes marketeer who has used...
by Anthony Gray | Feb 6, 2020 | Marketing, Social Media
If you want to get new housing developments in front of the right eyes, direct marketing is essential. By reaching out to relevant prospects directly, you can make every step towards a new home sale more profitable and less risky. Despite its daunting measures,...
by Anthony Gray | Feb 6, 2020 | Marketing, Social Media
Every housebuilder wants to save three things: time, effort and money. Enter, proptech. Put simply, it’s the term for technological solutions that solve problems for the property industry. Proptech applications can give you something genuinely valuable to offer...
by Anthony Gray | Feb 6, 2020 | Marketing, Social Media
When most housebuilders think of social media they immediately associate it with brand awareness rather than sales. It’s not entirely clear what the return-on-investment is for a tweet, after all. But it’s time to remedy that. A study by IDC found that 75% of B2B...
