Housebuilders, Marketing Tools
Thanks to the fragility in the economy and fluctuations in the market, finding the buyers of today can be tough stuff. Retaining as much profit and income as possible is at the forefront of every housing developer’s mind, meaning that sales and marketing teams could... 
Housebuilders, Marketing Tools
You know the saying, “Any press is good press”? The same can’t be said for leads. The end goal of lead generation isn’t to attract just any lead. It’s to attract high-quality, proceedable leads for your sales team. That way, they aren’t wasting time with homebuyers... 
Housebuilders, Marketing Tools
Prospecting can feel like zombie work. You can easily get ghosted from prospects, run into nightmare budgets or simply face a lack of leads. So this spooky season, we’re looking at prospecting mistakes where you’ll need a séance to get in touch with those lost... 
Housebuilders, Marketing Tools
Once upon a time, property marketing consisted of bloodless facts about the number of bedrooms, square footage and mileage proximity to the nearest city. Today, savvy housebuilders are putting on their creative caps to write up compelling stories about their plots and... 
Housebuilders, Marketing Tools
Are all new homes sales leads created equal? The professionals know that the answer is ‘no’. As it happens, there is a big difference between high-quality buyer leads that are likely to convert and weak leads that are ‘just looking’ and are unlikely to generate any... 
Housebuilders, Marketing Tools
You’ve worked hard to generate leads and nurture prospects, as well as everything else in between. So, what’s the best way to play it when you get a response? Selling new homes isn’t like a first date – you don’t need to play it cool. Speed is essential when you’re...