Housebuilders, Marketing Tools
Housebuilders know how important it is to have a website that generates traffic, leads and, ultimately, sales. After all, your website is often the first – and sometimes the only – chance potential clients have to learn about your brand and the homes you build. It’s... 
Housebuilders, Marketing Tools
The property industry moves fast, and your lead generation needs to keep up. With more – and younger – buyers entering the market, it’s essential that housebuilders build lead magnets that inspire users to visit their website, interact with their tools, engage with... 
Housebuilders, Marketing Tools
You may love them, you may hate them, you may not entirely understand them: SEO keywords. While your SEO team likely has everything under control, there are ways the marketing and sales teams can improve their SEO strategy by leveraging the most up-to-date, trending... 
Housebuilders, Marketing Tools
We live in a world where the majority of our interactions happen online. In fact, the dependency on online channels has increased so much that we no longer go online to take a break from life. Instead, it’s the other way around. Marketers in all industries are quick... 
Housebuilders, Marketing Tools
Not every sales lead you talk to will buy a new build home from you. It can be a testing process, and one that is refined over and over, time and time again. There’s no magic formula, either. While this is true, if you carefully study and implement these key points,... 
Housebuilders, Marketing Tools
Every product comes with a price, and so affordability is referred to as whether the leads in the pipeline are able to pay the price of the product, in this case, property. But affordability has two dimensions – economic affordability and psychological...