Housebuilders know how important it is to have a website that generates traffic, leads and, ultimately, sales. After all, your website is often the first – and sometimes the only – chance potential clients have to learn about your brand and the homes you build. It’s your chance to make a great impression for web users.
As a result, increasing your website traffic should be a major focus of online marketing. But from the long game that is SEO to more immediate lead magnets, what should you consider when building up your web user traffic? Let’s dig into a few of ways – with some more effective than others.
Search engine optimisation (SEO)
Search engine optimisation, or SEO, is optimising your website so that it appears higher in the organic search enginre results page (SERP) when someone searches for a keyword related to your product. For example, if someone searches for “new homes near me”, you want to be pretty near the first result so that you have a higher chance of being clicked on. When users see your listing and visit your site, it registers as organic traffic.
SEO is a long game and requires knowledge from the pros, time and following the latest guidelines.
Your SEO team should consider:
- Onsite optimisaton
- Offsite optimisation
- Primary keywords
- Strategy
- Resources and online tools to support and track rankings
- Technical and content SEO
Paid advertising
Although there are many different kinds of paid ads, paid search ads tend to be an effective way to get your website in front of people who are searching for new build homes. With paid search ads, you can choose specific keywords to target, and your ad will appear in the search engine when someone searches for that keyword.
It’s a quick way to get to the top of the results page, but it’s not a replacement for a good SEO strategy. Paid ads can also be expensive to run, whereas SEO will drive free traffic in a well-executed strategy.
Lead magnet tools
While SEO and paid ads can increase the users on the website, what about attracting and retaining those users? How about providing tools that serve a visitor’s needs? Have you thought about creating a holistic space on your website where users can calculate their budget online or see how much their current home is worth? By providing actual tools of use, you help buyers on their journey – and reap the benefits of warm leads.
When a user lands on your website, a great way to get them to convert is to promote interactive tools. Proven time after time, home buyers need to
a) know their home-buying budget, and
b) know how much their current home could sell for
So, why not answer their questions?
- Our Budget Calculator tool crunches a few numbers to tell users how much they can afford to spend on a new home.
Your plots that are within their budget are populated on the same Results page, so they can seamlessly access available plots, helping them move to the next step. They also have the option of contacting you directly.
Your sales team will receive their details and financial and market position to make follow-up easy and tailored to suit their needs.
By talking to financially qualified leads that can afford – and are interested in – your plots, your sales team saves precious time and fallout rates drop.
- The Home Valuation tool tells users how much their current home could be worth. The tool takes their property details into account, as well as digital intelligence, to provide an accurate figure within seconds.
By offering this additional tool, you capture another audience: current homeowners. Homeowners get a free calculation of what their home could be worth, and you get a part-exchange lead to follow up on.
By leveraging smart tools that help users on their home-buying journey, you can start seeing a wealth of leads come in.
To leverage all the right tools for lead generation – whatever the market is doing – schedule a free demo today.
