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Housebuilders missing opportunities in prop tech – Peter Sherrard’s opinion column in Show House

Housebuilders missing opportunities in prop tech – Peter Sherrard’s opinion column in Show House

Marketing, Reporting, Social Media

Peter Sherrard, Managing Director of Prospect Generator, explains how housebuilders are embracing the prop tech revolution, but only part of it Whilst Proptech has been around for quite a while now, it’s only recently that the industry became engulfed by a sense of...
Housebuilders: The new way to generate leads from your website

Housebuilders: The new way to generate leads from your website

Marketing, Reporting, Social Media

Lead generation for the housing market can be difficult. With so many marketing channels out there, it can be hard to know where your potential customers are and how much it will cost to acquire them. When it comes to most lead generation efforts, filtering out the...
Housebuilders: Are you attracting the Home Buyers to your website who can afford to buy your homes?

Housebuilders: Are you attracting the Home Buyers to your website who can afford to buy your homes?

Marketing, Social Media

What defines a successful marketing strategy from one which falls short of your expectations?  While elements such as the product in question, your level of online exposure and your brand reputation are obviously important, you still need to ascertain who is actually...
How can housebuilders generate qualified home buyer leads from Facebook?

How can housebuilders generate qualified home buyer leads from Facebook?

Marketing, Social Media

Facebook campaigns are normally based around driving traffic to a specific housing development and gaining building awareness, sometimes users register interest which is a bonus, but generally the cost per lead is not cheap. Any new homes marketeer who has used...
5 killer direct marketing strategies that will increase new home sales

5 killer direct marketing strategies that will increase new home sales

Marketing, Social Media

If you want to get new housing developments in front of the right eyes, direct marketing is essential. By reaching out to relevant prospects directly, you can make every step towards a new home sale more profitable and less risky. Despite its daunting measures,...
Five proptech trends housebuilders need to know

Five proptech trends housebuilders need to know

Marketing, Social Media

Every housebuilder wants to save three things: time, effort and money. Enter, proptech. Put simply, it’s the term for technological solutions that solve problems for the property industry. Proptech applications can give you something genuinely valuable to offer...
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Recent Posts

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