How can housebuilders generate qualified home buyer leads from Facebook?

March 31, 2020

Facebook campaigns are normally based around driving traffic to a specific housing development and gaining building awareness, sometimes users register interest which is a bonus, but generally the cost per lead is not cheap.

Any new homes marketeer who has used Facebook marketing ad manager knows the capability of this platform and the in-depth targeting that is available to target your next home buyer. From age, to job title and hobbies, along with marital status targeting people on Facebook is truly unrivaled compare to other platforms. There are many steps which can be taken by house builders that can help to boost the number of overall inbound leads through the use of social media.  The following article will explain how you can maximise the number of leads you achieve through Facebook. Our bespoke lead conversion tools for house builders have proven to be so very effective.  Let’s take a closer look.

How to Optimise Your Facebook Marketing Campaigns

In terms of lead generation, it is best to find out as much about your next buyer as possible.  In other words, you need to develop targeted methods to capture information that you as a house builders need.  Unfortunately, you will discover little knowledge from those who simply click on a link and subsequently leave without providing further details other than seeing the number of clicks to your site increase.  This will inevitably cause marketing problems, as you are uncertain if the campaign itself is resonating with the end user.  You might not even be sure that the individuals themselves can afford the homes that you are advertising.  Let’s examine an example of how this can be avoided.

Bovis Homes: When Quality Engagement Counts

Bovis Homes is one of the most well known house builders in the UK. As a result of their sheer size, they required a service which was capable of providing them with a steady stream of qualified leads. One of the most powerful tools in creating these leads our budget calculator. This tools captures leads by prompting the user to find out:

“How much you could spend on a new home?”

This budget calculator creates engagement by asking the visitor (and their buying partner) to provide a handful of basic details such as:

  • Whether they are a first-time buyer, homeowner, or investor
  • Their available deposit
  • Their age
  • Their gross annual income

Our clever calculator creates this output by searching all available mortgages that are currently available on the market to give a completely accurate of the amount that can be borrowed to buy a new home with and without help to buy.

These budget outputs are presented to the user, and if the user chooses to opt-in to hear from your business, you will receive their home buying budget and their contact details to use as a sales lead, directly into your CRM.

Another huge benefit of the budget calculator is that the user will be provided with details in regards to any available mortgages which fit their financial profile without needing to consult a separate specialist.  You can thereafter place them in contact with an IFA of your choosing; dramatically enhancing the overall engagement pipeline.

What do our clients say?

You can take a look at a handful of testimonials if you are curious to learn what others have had to say.

Tell us your ideal audience – we will find them.

House builders are facing a massive amount of competition and without embracing the appropriate approaches, qualified leads could very well slip through your fingers.  What type of client represents your idea purchaser?  Are you interested in first-time buyers or do you instead prefer to engage with those who are capable of spending over £250,000 pounds?  Regardless of your discrete requirements, our unique approach will offer viable results while enabling you to return your focus to other core competencies such as client engagement and promotions.  If you have any additional questions or to better appreciate the benefits of our prospect generation techniques, please contact one of our representatives at your convenience.  Ultimately, it pays to work smart as opposed to hard.

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Budget Calculator

Our Budget Calculator captures qualified sales leads from your website by helping your users discover how much they can spend on a new home.

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Our Free Online Valuation tool converts homeowner traffic into opted-in new homes sales leads by estimating the value of the user’s current property.

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