Housebuilders, Marketing Tools
Once upon a time, property marketing consisted of bloodless facts about the number of bedrooms, square footage and mileage proximity to the nearest city. Today, savvy housebuilders are putting on their creative caps to write up compelling stories about their plots and... 
Housebuilders, Marketing Tools
Are all new homes sales leads created equal? The professionals know that the answer is ‘no’. As it happens, there is a big difference between high-quality buyer leads that are likely to convert and weak leads that are ‘just looking’ and are unlikely to generate any... 
Housebuilders, Marketing Tools
Housebuilders know how important it is to have a website that generates traffic, leads and, ultimately, sales. After all, your website is often the first – and sometimes the only – chance potential clients have to learn about your brand and the homes you build. It’s... 
Housebuilders, Marketing Tools
You may love them, you may hate them, you may not entirely understand them: SEO keywords. While your SEO team likely has everything under control, there are ways the marketing and sales teams can improve their SEO strategy by leveraging the most up-to-date, trending... 
Housebuilders, Marketing Tools
We live in a world where the majority of our interactions happen online. In fact, the dependency on online channels has increased so much that we no longer go online to take a break from life. Instead, it’s the other way around. Marketers in all industries are quick... 
Housebuilders, Marketing Tools
Every product comes with a price, and so affordability is referred to as whether the leads in the pipeline are able to pay the price of the product, in this case, property. But affordability has two dimensions – economic affordability and psychological...