Housebuilders, Marketing Tools
Prospecting can feel like zombie work. You can easily get ghosted from prospects, run into nightmare budgets or simply face a lack of leads. So this spooky season, we’re looking at prospecting mistakes where you’ll need a séance to get in touch with those lost... 
Housebuilders, Marketing Tools
Once upon a time, property marketing consisted of bloodless facts about the number of bedrooms, square footage and mileage proximity to the nearest city. Today, savvy housebuilders are putting on their creative caps to write up compelling stories about their plots and... 
Housebuilders, Marketing Tools
Are all new homes sales leads created equal? The professionals know that the answer is ‘no’. As it happens, there is a big difference between high-quality buyer leads that are likely to convert and weak leads that are ‘just looking’ and are unlikely to generate any... 
Housebuilders, Marketing Tools
Housebuilders know how important it is to have a website that generates traffic, leads and, ultimately, sales. After all, your website is often the first – and sometimes the only – chance potential clients have to learn about your brand and the homes you build. It’s... 
Housebuilders, Marketing Tools
You may love them, you may hate them, you may not entirely understand them: SEO keywords. While your SEO team likely has everything under control, there are ways the marketing and sales teams can improve their SEO strategy by leveraging the most up-to-date, trending...
