Whatever size of housebuilding company you’re running, your website is one of the most valuable assets. It’s where potential clients can learn more about you and your services, the scope of developments, and it’ll be the first place they’ll go when they’re ready to buy a home.
But without the right tools and strategy, you can’t find quality leads and convert them into clients, ultimately affecting your bottom line. Since homebuilders rely on selling plots timely, the more leads you generate, the better. However, how to get sales leads depends on how much time and money you’re willing to invest in the right tools and practices for your website. If your website isn’t generating a good portion of leads, you’re missing out on potential clients.
There are a variety of ways to kick your website up a notch and start generating leads – especially ones that are financially qualified – to improve your sales figures.
Actionable tips to generate leads from your website
- Keep your Google My Business listing up to date
Maintaining your Google My Business (GMB) listing is crucial for localising your business. If a customer searches for your brand, they should be able to find your GMB snippet and locate your offices easily.
Make sure to update details like the address as necessary, opening hours, website URL, phone number and any other contact info often. Your listing is often the first impression and customers will be able to get a sense of your housebuilding company straight away. Do yourself justice by ensuring it remains a positive reflection of your company.
- Optimise for search engines
Search engines are the first place your prospects will turn to when beginning their buying or selling journey. A study found that over 67.6% of all clicks go to the first 5 organic search results, meaning that optimising your website for a high ranking is critical if you want to attract more website traffic without having to rely on paid sources.
Don’t let poor SEO hinder your lead generation.
- Consider the search terms you want your website to rank for. Base your SEO strategy around these keywords.
- Webpages should contain H1 tags, title tags and meta descriptions that include your target keywords.
- Internal linking should group pages together into contact topics to help Google better crawl your site.
- Page load speeds should be as fast as possible.
- Use multimedia
If you’re not doing so already, video and VR tours of homes have become the expected functionality of websites. If you’re not using multimedia to promote your plots, you could be missing out on a stack of potential leads. Not only will you attract more sales leads – who will be able to hunt for property from the comfort of their home – but you’ll impress more potential sellers with the way you market your developments.
- Make website navigation intuitive
User experience has a huge impact on your website’s ability to convert visitors to leads. When a potential buyer lands on your website, they should be able to quickly and easily navigate their way to the information they expect to find – whether that’s developments or tools to calculate their home value or buying budget. If they can’t find what they’re looking for, you can guarantee they’re going to bounce.
Spend a bit of time ensuring your website works for all users – across all devices too. Being mobile-optimised is key today.
Tools to translate clicks into clients
So, you know how to make your website a pleasant experience – both for the user and for Google bots. But what about providing tools that serve a visitor’s needs? Have you thought about creating a holistic space on your website where users can calculate their budget online or see how much their current home is worth? By providing actual tools of use, you help buyers on their journey – and reap the benefits of warm leads.
- Retarget home movers
Retargeting is a large part of following up on potential leads. This is where your ads crop up online to home movers who have previously expressed an interest in buying a new build home. It’s a smart way of chasing leads digitally, reminding them of your presence and plots.
If you haven’t set up a retargeting campaign yet, try Ad2 Digital Campaigns. We retarget interested home buyers as they continue their online journey, accessing the largest online home mover audiences from our sister site, Property Price Advice. We’ll only ever target your primary audience, making every lead valuable.
- Add value with tools
When a user lands on your website, a great way to get them to convert is to promote interactive tools. Proven time after time, home buyers need to
a) know their home-buying budget, and
b) know how much their current home could sell for
So, why not answer their questions?
- Our Budget Calculator tool crunches a few numbers to tell users how much they can afford to spend on a new home.
Your plots that are within their budget are populated on the same Results page, so they can seamlessly access available plots, helping them move to the next step. They also have the option of contacting you directly.
Your sales team will receive their details and financial and market position to make follow-up easy and tailored to suit their needs.
By talking to financially qualified leads that can afford – and are interested in – your plots, your sales team saves precious time and fallout rates drop.
- The Home Valuation tool tells users how much their current home could be worth. The tool takes their property details into account, as well as digital intelligence, to provide an accurate figure within seconds.
By offering this additional tool, you capture another audience: current homeowners. Homeowners get a free calculation of what their home could be worth, and you get a part-exchange lead to follow up on.
By leveraging smart tools that help users on their home-buying journey, you can start seeing a wealth of leads come in.
To leverage all the right tools for lead generation – whatever the market is doing – schedule a free demo today.
