Home building businesses have seen a dramatic surge in popularity over the last few years. More people are interested in working with home builders who will create their dream homes. Naturally, the number of home-building businesses has also increased, so the competition in this industry is fierce.
As someone responsible for the success of a new home builder business, you’re probably curious about how you should market it. Even though there are countless marketing possibilities, creating a marketing campaign that suits your business requires time and effort.
Prospect Generator offers leading marketing tools, insights, and digital campaigns for housebuilders and their businesses. Even if you decide to go with some of our services, it’s essential to understand some of the home builder marketing basics.
Keep reading to learn everything you need to promote your new home builder business.
How do new home builders get clients?
The main obstacle new home builders have is the lack of clients. Established businesses already have a regular and loyal customer base that keeps recommending and promoting the company. However, new home builders don’t have existing clients that’ll invest in their services or recommend them to others, which is why they have to find other ways to get clients.
Networking
One of the best ways to attract new clients is by networking. Professional networking is essential for the company’s growth and development because it opens doors to countless new opportunities. Besides helping companies advance their career, get access to new job opportunities, and receive career advice and support, networking also helps home builders get new clients.
Namely, the primary purpose of networking is to connect with everyone involved in the home building industry. That includes partners, sponsors, and clients too.
Numerous social and professional events are organised with the sole goal of helping similar companies find each other and work on different projects together. Besides that, networking events do wonders at connecting home builders with potential clients.
With that said, the main benefit of professional networking is increased visibility. When the networking is done right, new home builders can engage with contacts, create new relationships, and strengthen the old ones.
Since being visible and getting noticed are the main benefits of good networking, new home builders can use these opportunities to build a solid and loyal customer base in no time.
Online lead generation tools
There are other options to generate more leads and attract new clients in case networking events aren’t your cup of tea. One such technique is using online lead generation tools specifically designed to promote your business and attract potential customers.
Lead generation is a process focused on building credibility, visibility, trust, and interest among potential leads. With this process, companies can expand their market, grow their following, gather more customer reviews, boost their revenue, improve lead quality, and much more.
The main benefit of online lead generation tools is that you can do everything from the comfort of your home. There’s no need to go outside or create connections in real life. Instead, specifically-designed software programs use special algorithms to study your home building business and the target audience profile. Once that’s done, it’s easy for these tools to capture the leads you’re looking for.
The number of online lead generation tools is rising with each day. There’s a lead generation tool for everyone, from easy-to-use, simple, and affordable apps to more advanced and expensive programs. With just a bit of research, you can find the perfect solution that’ll equip you with all the results you’re looking for.
Social media
We’re all well aware of the powerful effects social media platforms have today. Therefore, it’s not unexpected to learn that social media marketing provides some outstanding results too.
The global popularity of social media quickly allowed marketing experts to realise the vast potential these platforms held. Unique social media marketing campaigns were created soon after, and the results were more than satisfactory.
Today, most of the population uses at least one of the major social media networks. Facebook, Instagram, Twitter, and YouTube are some of the most popular social media platforms today, although the list of key and influential social networks could be much longer.
With so many social media users, using these platforms to gain new clients is the next logical step. You could use social media accounts to target advertisements to specific groups of people and bring them closer to your home-building business. Additionally, social media profiles increase brand visibility, which also plays a vital role in attracting more potential clients.
With that in mind, using social media to get clients is simple, affordable, and highly effective.
Email marketing
With so many new marketing methods being invented, many starting businesses forget about one of the most reliable, verified, and timeless techniques – email marketing. In addition to webpage banners and other types of website ads, email marketing was where digital marketing truly began.
Email marketing involves sending promotional emails to a specific group of people. Recipients of these emails aren’t usually random, as companies purchase complete datasets or devote a lot of their time to finding the email addresses of people who fit into their target customer profile.
Once a company has a list of email addresses, it can craft a promotional email message that you will send to all recipients. The messages can be generic, but personalised messages always perform better as they can capture the reader’s attention.
The purpose of email marketing is to contact potential customers more privately. Since traditional ads just pop up on the screen, it’s hard to capture the internet user’s attention. Unlike these ads, email ads appear only in email inboxes, which automatically makes them more successful.
People check their emails daily, so selecting an email marketing method to get new clients is an outstanding idea.
Direct mail marketing
Email marketing is essentially a digitised version of traditional mail marketing. In the past, people received all promotional material through their mail. From flyers to newsletters, direct mail marketing was the best way to reach potential customers.
With the arrival and widespread use of the internet, direct mail marketing was slowly falling into the second plan as many other, more modern marketing strategies started to emerge. Digital marketing was cheaper and easier, so many marketers minimised their direct mail marketing efforts.
Moreover, the rising concern for the environment was the reason for numerous marketers to limit or completely cut off their funds for direct mail marketing. However, that doesn’t have to be the case for you.
Since everyone is focused on online advertising, now’s the perfect time to give direct email marketing a fresh start. People still regularly check their mail, and a new home builder business could gain plenty of new clients in this way.
With new environmentally-friendly prints, you can gain leads in no time. The highly targeted, low wastage print solutions are the perfect way to experience the benefits of direct mail marketing without any of its main disadvantages.
How do new house builds get leads?
One of the main goals of marketing campaigns is to get leads. However, just because you secure leads doesn’t mean all of them will end up as your clients. That’s because lead generation is focused on presenting your home-building business to as many potentially-interested people as possible.
Naturally, not all leads who show interest in your business will become your clients, but the more people are introduced to your services, the higher the probability of scoring deals.
New home builder marketing ideas
- Launch a quality website
Your website is the most accurate representation of your business and the most powerful marketing tool for new home builders. The first thing prospective clients do is visit the company’s website, where they can evaluate whether the business is the right fit for them.
Therefore, home builders who launch a quality website typically get more leads. Having a quality website means your website loads fast, is responsive, mobile-friendly, and optimised for SEO.
- Secure a consistent branding
Being consistent with your branding and marketing is another crucial step to securing more leads. That’s because people looking for home builders are only interested in companies truly dedicated to building forever homes for other people. With consistent branding, you can showcase how serious and invested your home-building company is.
- Upload professional photographs
Home builders can’t afford to upload poor photographs of the projects they’re working on. Instead, they need to ensure the images they include are professional and high-quality. Uploading HD photo galleries will undoubtedly catch your website visitors’ attention and generate more leads.
If you’re unsure of your skills to capture the properties in the best way, consider hiring a professional photographer. Skilled artists will know how to use light and angles to get the best shots.
- Showcase properties using video
Consider shooting videos if you’re truly looking to capture all the properties you’re building. Videos can create the most life-like experience for your leads, which will help attract more leads to your business.
Videos can take many different shapes and forms. From aerial videos and drone footage to virtual tours and video walkthroughs – you have plenty of options to choose from.
New home builder advertising
Advertising can do a lot when it comes to getting more leads. As previously mentioned, advertising efforts can vary depending on what exactly you want to achieve. Nevertheless, they all have quite similar key benefits, such as increased brand awareness and sales lead boost.
If you want to invest in new home builder advertising, you should know how to advertise new build homes. Choosing an advertising strategy isn’t enough to use the full potential of advertising. In addition, you should also take several additional steps to ensure you take full advantage of the available advertising efforts.
How do you advertise new build homes?
Are you trying to find possible ways to advertise new build homes? Here are some other advertising tricks that will get you more clients and leads, besides the already-mentioned marketing ideas and techniques.
- Invest in SEO
Search Engine Optimisation is essential for any well-ranked website. Namely, SEO determines how high search engines will rank your page when an internet user searches for a specific keyword. Since most users don’t go further than the first or second page, you need SEO to ensure your website grabs one of the better spots.
- Keep up with social media trends
Social media trends are constantly changing. What was trending one day can be completely forgotten just the day after, and keeping up with them is a lot of hard work. However, social media trends can quickly increase the visibility of your home-building company. You only need to follow the trends consistently and make sure you’re reaching the right audience.
- Offer digital tours
A surefire way to grab your potential client’s attention is to offer digital tours of your newly-built properties. Since not everyone interested in a property can visit it in real life, offering an option to tour the property virtually will motivate interested individuals to dedicate some of their time to your digital tour and maybe even put in an offer.
- Blog about the neighbourhood
Many home builders only focus on presenting the property and its features. Nevertheless, truly interested buyers aren’t only curious about what they can find on the property. Instead, they want to know everything about the neighbourhood too. That includes learning all about the key neighbourhood features, nearby amenities, or anything else that could affect the new homeowners’ quality of life.
New home builder marketing outsourcing
Applying the advertising techniques and strategies mentioned above will help you successfully market a new home builder.
However, if you want to take things to another level, you should consider outsourcing your new home builder marketing. Essentially, you’ll work with other professionals in the field who can use their expert knowledge and experience to advise you regarding your marketing efforts.
Home builder marketing agencies
Home builder marketing agencies are undoubtedly your best choice for new home builder marketing outsourcing. These agencies have expert knowledge and skills in both home building and marketing industries, which allows them to get the most out of both industries.
At Prospect Generator, we offer outstanding solutions to our clients. Besides providing them with all kinds of marketing services specially designed with home builders in mind, Prospect Generator provides other useful tools.
For example, our budget calculator can help with pre-qualified homebuyer sales leads, while the home valuation tool is a perfect option for converting homeowner traffic into sales leads.
Realtors / Real estate agents
Another great idea is to collaborate with realtors and real estate agents when developing a marketing campaign for your new home builder business.
Realtors and real estate agents can also help you with your marketing campaigns. Although they’re primarily occupied with selling properties, realtors and real estate agents spend a lot of time with house hunters.
That means they’re regularly updated with the latest house market trends and what people are currently looking for in a house. By staying in touch with a realtor, you can always be informed about the latest trends, allowing you to make the most of your marketing strategy.
Event planners
Finally, event planners are another excellent choice for outsourcing new home builder marketing efforts. Most people aren’t sure about how event planners can help them advertise their new home builder business.
Well, like real estate agents, event planners spend most of their time with other people. Many event planners decorate homes for housewarming parties and have all the latest information regarding the housing market trends.
Through communication with event planners, you can find out what your target audience likes and how you should market your new home builder. Having insight into these details will ensure your marketing campaign succeeds and reaches all its objectives.
Conclusion
There are plenty of ways to market a new home builder. Since there are so many options and possibilities, it’s tough to determine whether there’s a right or wrong way to approach advertising your business.
Still, you should follow certain marketing fundamentals, regardless of your approach or target audience. If you’re not sure what these are exactly, we covered all the essentials in this article. Now, you’re fully prepared to tackle the advertising issue and develop a record-breaking marketing campaign for your new home builder.
