Prospect Generation Solutions: Win More Sales for UK Housebuilders
Our suite of PropTech tools empowers housebuilders to generate high-quality leads efficiently. From affordability calculators to data-driven campaigns, discover how we can help you close more deals and optimise your marketing spend.
Budget Calculator
Connect with Budget Ready Homebuyers
The Budget Calculator combines the perfect blend of technology and digital intelligence to help your business:
- Connect with warm, qualified leads.
- Win more customers.
- Close more sales.
- Grow revenue.
- Conquer the competition.
Buyers use the Budget Calculator to work out their affordability. Through a series of short questions, the calculator crunches numbers to tell your website visitors how much they could borrow to spend on a new-build home – delivering leads straight to your door.
National or regional, the Budget Calculator delivers pre-qualified leads to housebuilders.
Home Valuation Tool
House Valuation Tool
We all know that when someone is thinking of selling their home, they’re in the market for a new one. That’s why it’s important for you to greet buyers at the very first step of their buying journey – when they’re selling. As one of the pioneers of online house valuation tools, we capture leads at the very first step in their journey.
When a user finds out how much their current home is worth, their contact details and market position are delivered straight into your sales system, so you can follow up with a warm lead.
Shared Ownership Estimator
Turn Shared Ownership Interest into Sales
Our Shared Ownership Estimator shows buyers what they can afford – and directs them to your available plots.
- Connect with warm, financially qualified leads
- Win more customers
- Close more sales
- Grow revenue
- Conquer the competition
Buyers use the Shared Ownership Estimator to work out their affordability. Through a series of short questions, the estimator crunches numbers to tell your website visitors how much they could borrow to spend on a new-build home – delivering leads straight to your door.
Ad2 Print
Ad2 Print Campaigns
As a unique mailing solution, Ad2 Print Campaigns connects you with high-intent prospects through the trusty form of communication – physical post. Placing you in the home of potential purchasers, your new home developments are posted to carefully selected, motivated prospects from our rich, ever-growing database.
Choose a target area within a development radius or postcode, and prospects will receive a tailored flyer introducing your new home sales.
Ad2 Digital
Ad2 Digital Campaigns – Digital Prospecting
The digital marketing sister to Ad2 Print Campaigns, Ad2 Digital Campaigns uses digital retargeting adverts to connect you to high-intent prospects as they continue their online home-hunting journey.
Be where your searchers are – online. Be seen first by high-intent home hunters that have used our Budget Calculator, Shared Ownership Estimator and House Valuation Tool.
Reporting & Insights
Take the Guess Work Out of Your Marketing
We are in constant communication with our clients to deliver detailed and comprehensive insights into your target audiences. We monitor customer activity across your website and marketing platforms and combine this with an intimate understanding of the new-build marketing landscape, helping you to understand what makes your customers tick and where your budget should be allocated.
Some of the most important questions we answer are:
- Where are our best leads coming from?
- Which platforms are working for us and which are not?
- What does our website audience look like and would they even buy a home from me?
- Which sites are they interested in?
Sales Lead Boost Campaigns
Targeted Campaigns When You Need it Most
Our bespoke and targeted Sales Lead Boost campaigns deliver you prospects at a rapid and cost effective rate.
Some developments are sold before they are finished being built, but most take a little longer.
Our targeted Sales Lead Boost campaigns bring you leads when your sales team need them most to help you sell your homes quicker. Whether you want to generate leads nationally or for one development, we’ve got you covered.
We cover a range of media channels and sources to target your next home buyers.