Technology is transforming every industry and the new build property market is no exception. If you’re still finetuning your housebuilding company’s toolkit, there are several tools that can improve your lead generation and extend relationships. And using the right tools has become more critical than ever because of the increasing competition in pace. In 2023, use these top digital innovations to enhance your company’s processes – and bottom line.
Social media management tool
Staying in communication with prospects over social media is a must for every sales team. Platforms such as Hootsuite lets you manage multiple social networks all from one place, so you can create, schedule and track your postings and find your target audience easily. Save time by eliminating the hassle of duplicating your efforts across the main platforms by using a Swiss army knife platform.
Contact management
One of the handiest tools a developer can use is a flexible and reliable CRM system. Ensure you’re using software that enables you to sync your phone and email history, share contacts with colleagues and sort contacts into prioritised buckets.
The main benefit is that you can keep a close eye on every lead and relationship, applying productivity pipelines. With an efficient CRM, you’ll make project coordination and teamwork far more manageable.
DIY marketing collateral
You don’t have to be a Photoshop pro to create eye-catching graphics that will stop buyers in their tracks. Online tools, such as Canva, make marketing collateral amazingly simple. Use a tool with an easy drag-and-drop interface with different export options and pre-set templates for social media platforms.
Valuation lead generation
With demand for instant house valuations, adding such a tool to your kit can ramp up leads when you need them. Discover the value of your next homebuyer’s current property with our Home Valuation tool that tells your website visitors – and, therefore, you – how much their current home is worth using our unique and clever algorithm. Once the user has filled in the easy form, they get a figure of how much their home could be worth, and you get a warm part-exchange lead to follow up on.
Financially qualified lead generation
Wouldn’t it be great to connect with warm leads with an in-range budget? That’s where our Budget Calculator comes in handy for housebuilders. Used as a license, the Budget Calculator crunches a user’s details to give them a figure of how much they could afford to spend on a new house. This lead is then filtered into your system or sent via email (whichever you’d prefer) so your sales team can follow up.
Add Prospect Generator to your toolkit
With all the above tools and apps, you can simplify your tasks as a housebuilder. To access the latest innovative tools for lead generation, contact Prospect Generator today. From tools to campaigns and more, we can help connect you to warm leads ready to convert. Book a demo of our tools to get started.
