Not every sales lead you talk to will buy a new build home from you. It can be a testing process, and one that is refined over and over, time and time again. There’s no magic formula, either. While this is true, if you carefully study and implement these key points, you can see a substantial increase in your close rate.
Housebuilders, here’s how to maximise your conversion rate to sell more plots, quicker
Offer what buyers want
When buyers are browsing developer websites, they want to see the plots offered and more details to see if your properties suit them. But did you know that you can keep them on your site and even passively generate leads by hosting tools on your website? By offering solution tools, such as lead magnets, you provide value to the website user while generating a lead. Can a user calculate their home-buying budget on your website? Can they see how much their current home could be worth for part-exchange? Tools such as these offer value – to you and the user.
Talk to the right leads
Wouldn’t it be nice if every lead your sales team talked to knew their budget, was interested in a new build home and was ready to buy? This dream doesn’t have to be too distant. With the right tools, you can connect with high-intent leads that are proceedable – essentially ready and waiting for you to swoop in.
With Prospect Generator’s tools, you get leads that know their budget, are interested in new homes and are looking to buy. You even have more data at your fingertips – their age, salary, market position and more. Everything is tee’d up and ready for you to sell. It’s a shortcut to success.
Drop ineligible prospects
Increasing your conversion rate is more about searching for opportunities rather than persauding someone to buy a new house. To be more effective in your communications, create a good buyer profile and stick to it. If you’re talking to a prospect who wants an older home, doesn’t know their budget and is not ready to sell, know when it’s time to move on quickly. That being said, you can nurture cooler leads in case they come to convert at some point in the future, though time should be redirected to more proceedable leads.
Get to know the business of your customers better than your competitors
Buying a home is a logistical, rational, irrational, emotional and financial decision. If you can understand who your biggest buyers are and understand what their needs are and do your best to meet the desires of your prospects, you’ll see a dramatic increase in your conversion rate. For example, do they need handy tools to calculate their budget? Do they prefer traditional marketing communications? Where are they on social channels? Meet them where they are.
Add Prospect Generator to your toolkit
With all of our tools and apps, you can simplify your tasks as a housebuilder. To access the latest innovative tools for lead generation, contact Prospect Generator today. From tools to campaigns and more, we can help connect you to warm leads ready to convert. Book a demo of our tools to get started.
