When most housebuilders think of social media they immediately associate it with brand awareness rather than sales. It’s not entirely clear what the return-on-investment is for a tweet, after all. But it’s time to remedy that. A study by IDC found that 75% of B2B...
“More of a trickle than a torrent” – the words of Nationwide’s chief economist Robert Gardner describing the UK housing market to The Guardian this month. With subdued economic activity and pressure on household budgets, housebuilders are pushing part-exchange schemes...
The GDPR deadline is coming and it can only be a good thing. From email addresses to bank details, the ruling means EU individuals have maximum control over their personal data. But it doesn’t come without implications for businesses. We’re tightening the privacy...
For all of the challenges GDPR brings with it, there are opportunities in equal measure. The imminent deadline has, undoubtedly, kept many property marketers and business owners awake at night. But instead of counting sheep or hammering the Horlicks, looking beyond...
If GDPR has done one thing, it’s reminded housebuilders of the importance of solid email marketing. The data and leads we now keep are more precious than ever and it’s crucial that our email campaigns reflect that value. Email marketing is the most trusted form of...
