Housebuilders, Marketing Tools
The property industry moves fast, and your lead generation needs to keep up. With more – and younger – buyers entering the market, it’s essential that housebuilders build lead magnets that inspire users to visit their website, interact with their tools, engage with... 
Housebuilders, Marketing Tools
Not every sales lead you talk to will buy a new build home from you. It can be a testing process, and one that is refined over and over, time and time again. There’s no magic formula, either. While this is true, if you carefully study and implement these key points,... 
Housebuilders, Marketing Tools
You know the saying, “Any press is good press”? The same can’t be said for leads. The end goal of lead generation isn’t to attract just any lead. It’s to attract high-quality, proceedable leads for your sales team. That way, they aren’t wasting time with homebuyers... 
Housebuilders, Marketing Tools
You’ve worked hard to generate leads and nurture prospects, as well as everything else in between. So, what’s the best way to play it when you get a response? Selling new homes isn’t like a first date – you don’t need to play it cool. Speed is essential when you’re... 
Housebuilders, Marketing Tools
Thanks to the fragility in the economy and fluctuations in the market, finding the buyers of today can be tough stuff. Retaining as much profit and income as possible is at the forefront of every housing developer’s mind, meaning that sales and marketing teams could... 
Housebuilders, Marketing Tools
Prospecting can feel like zombie work. You can easily get ghosted from prospects, run into nightmare budgets or simply face a lack of leads. So this spooky season, we’re looking at prospecting mistakes where you’ll need a séance to get in touch with those lost...