Spring is here, and with it comes the warmer property market. While conditions have been turbulent recently to say the least, there are still many ways to connect with buyers that are actively looking for new homes for sale without breaking the budget. While the marketing team has to do more with fewer resources and the sales team want to connect with warm leads, here’s how to breathe new life into your spring sales pipeline.
Nurture your list
Did a couple visit the marketing suite, tour the show house and express interest but you haven’t heard back from them in a while? Nurture your list of colder leads, as you never know who is looking to buy a house before the summer arrives. Who did you give time to in the last couple of months who need your attention now? Once you’ve contacted potential buyers from the last couple of months, go back to the month or two before that.
This task will also help you to conduct a spring clean of your prospect list, as you may come to learn some buyers’ market positions.
Encourage a sense of urgency
By creating a sense of urgency, you help create movement. Ask questions about their current situation and timeline. (Psst – our Budget Calculator tool asks the user questions (about their timeline, house preferences, etc.) so you can skip straight to selling.) Present (true) case studies of previous success to drive forward the sales conversation. When you show the demand and tremendous value, it clicks that they could be getting the same value themselves. By creating urgency, you can help them reserve a new home before your year-end.
Tap into motivated leads now
What’s better than a lead? A budget-qualified one. Use solutions that connect you with warm leads so you can skip straight to the good part – selling homes. Join Prospect Generator and start enjoying a warmer pipeline that gives you first access to motivated new build buyers, more revenue opportunities and a greater chance to end your year-end on a high note.
Our Budget Calculator helps buyers determine their budget, see the homes they can purchase and how much it would cost them per month.
An effective sales pipeline can propel your business towards chosen goals. If you’re working through the motions and still not seeing the results, your issue may be within the sales pipeline. Once you do a little nurturing, spring cleaning and preparing, you’ll be able to manage your leads and focus on sales that can be won.
