Marketing News
Insights from the Prospect Generator Team
We help housebuilders stay ahead with insights, tools, and strategies that drive results. Explore our latest articles on lead generation, shared ownership, digital marketing, and the homebuyer experience.
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The Budget Calculator: How Housebuilders Can Get Started
read more: The Budget Calculator: How Housebuilders Can Get StartedIn a market where there is so much choice, it pays to narrow down the competition and engage, as housebuilders, with genuinely interested potential buyers. Better yet, buyers who know their budget and can afford a plot you have to sell.
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Start the New Year on the Right Foot
read more: Start the New Year on the Right FootWe’ve just rung in 2023. If you, like most businesses, have many goals for the year, there are plenty of ways you can kick off the new year with success.
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Four Ways to Warm Up Your Winter Pipeline
read more: Four Ways to Warm Up Your Winter PipelineBaby, it’s cold outside. But your home buyer leads might be even colder.
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What Tools are Most Effective for Homebuilder Lead Generation?
read more: What Tools are Most Effective for Homebuilder Lead Generation?Purchasing a home is one of the most significant milestones in one’s life. That’s why people spend months and sometimes even years trying to find their dream home.
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How Do New Home Builders Get Leads? Top Secrets Revealed 2022
read more: How Do New Home Builders Get Leads? Top Secrets Revealed 2022Home builders have access to various strategies to help them generate construction leads. The strategies range from digital marketing to traditional marketing methods such as referrals and TV ads.
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How Do You Market a New Home Builder?
read more: How Do You Market a New Home Builder?Home building businesses have seen a dramatic surge in popularity over the last few years. More people are interested in working with home builders who will create their dream homes.
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The State of Home Builder Marketing in 2022
read more: The State of Home Builder Marketing in 2022The housing market went through a challenging period over the last two years. Even though the home building industry is known to be volatile, the latest global events showcased just how volatile a market can get.
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How Do Estate Agents Get Leads?
read more: How Do Estate Agents Get Leads?It’s a well-known fact that estate agents’ salaries depend on the number of leads they get. They can spend the entire month working and not making any money and then sell multiple properties during the following month.
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Making the most of Instagram for lead generation
read more: Making the most of Instagram for lead generationWe discussed recently how social media has completely transformed the way in which housebuilders communicate with their customers. The meteoric rise of social media has seen it cement itself as an integral part of today’s digital world, one in which it plays a key role steering the constantly evolving sales…
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Making the most of Google
read more: Making the most of GoogleWhere to start? Google is, today, the beating heart of the internet.
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How Do You Target New Home Buyers?
read more: How Do You Target New Home Buyers?In this day and age, building a house is the easy part. Marketing your business and attracting new buyers is what many home builders find increasingly difficult.
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Housebuilder marketing trends: What’s here to stay?
read more: Housebuilder marketing trends: What’s here to stay?The way in which housebuilder marketing teams interact with their customers has changed significantly over the last year. The pandemic has brought with it new ways of thinking, new technologies and inevitably, new challenges.