Marketing News
Insights from the Prospect Generator Team
We help housebuilders stay ahead with insights, tools, and strategies that drive results. Explore our latest articles on lead generation, shared ownership, digital marketing, and the homebuyer experience.
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How to Make Your Website a Lead Generation Tool
read more: How to Make Your Website a Lead Generation ToolWhatever size of housebuilding company you’re running, your website is one of the most valuable assets. It’s where potential clients can learn more about you and your services, the scope of developments, and it’ll be the first place they’ll go when they’re ready to buy a home.
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4 Data Points You Need to Convert More Customers
read more: 4 Data Points You Need to Convert More CustomersTime is one of the most valuable resources for your sales team, and they certainly don’t want to waste precious time they could be spending on closing more sales. The key to prospecting isn’t finding clients – it’s about finding the right type of clients.
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Finding Motivated New Home Buyers in Your Region
read more: Finding Motivated New Home Buyers in Your RegionA motivated new home buyer can sometimes seem like the mythical pot of gold at the end of the rainbow. Housing developments know that the buyers are out there, but it’s often not clear where to look or how to find them as quickly as needed to keep plots moving.
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How Housebuilders Can Speed Up Their Sales Cycle
read more: How Housebuilders Can Speed Up Their Sales CycleFor housebuilders, the bottom line is the bottom line. Driving revenue is what it comes down to for you.
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3 Ways to Make Your Brand Work Harder, Better, Stronger
read more: 3 Ways to Make Your Brand Work Harder, Better, StrongerYou’ve heard it a million times before, and you’ll hear it countless times again – home buying is all about relationships. Leads learn about you and your plots by visiting your site, reading your reviews and touring show homes.
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Demand for New Build Homes Increases
read more: Demand for New Build Homes IncreasesDespite the rocky start, “housebuilders are doing an impressive job of tailoring housing supply across all the regions of the country in relation to current homebuyer demand”, according to Sirius Property Finance. Research was conducted on current buyer demand for new homes across England, and this demand matches up with…
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Tips to Turn Website Visitors Into Leads
read more: Tips to Turn Website Visitors Into LeadsHousebuilders are constantly searching for their next lead. Whether the user has arrived from organic search, PPC, social media or even old-school print collateral, each one represents an opportunity, and you need a strategy to keep them from walking out the door (or hitting that X close button).
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How Can Your Housebuilding Company Adapt in a Market Shift?
read more: How Can Your Housebuilding Company Adapt in a Market Shift?Since hitting a trough in the months following the marked recession and mortgage meltdown, the number of eager home buyers has dipped. While shifts in the property market are inevitable, housebuilders can quickly learn to adapt and even flourish.
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5 Tools Every Housebuilder Should Be Using in 2023
read more: 5 Tools Every Housebuilder Should Be Using in 2023Technology is transforming every industry and the new build property market is no exception. If you’re still finetuning your housebuilding company’s toolkit, there are several tools that can improve your lead generation and extend relationships.
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Property Trends to Watch Out for in 2023
read more: Property Trends to Watch Out for in 2023It’s clear that we’re undoubtedly living through times of uncertainty in the economic and housing markets. As 2023 gets underway, people are keen to hear the latest predictions about what might happen to the UK property market and, more importantly, how to adapt to the changing market.
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Your Questions About the Budget Calculator – Answered
read more: Your Questions About the Budget Calculator – AnsweredIt’s no secret that a good, well-placed, intelligent tool can skyrocket a business’s leads and, therefore, profit. That’s how many of our clients feel about our Budget Calculator tool.
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How to Integrate the Budget Calculator into Your Marketing
read more: How to Integrate the Budget Calculator into Your MarketingAs companies invest in the digital transformation of their systems and processes, certain opportunities arise for unique synergies that make all the difference. Quite simply: when you integrate lead generation tools into your marketing communications, it not only increases your range of services, but boosts your pipeline of leads.