Marketing News
Insights from the Prospect Generator Team
We help housebuilders stay ahead with insights, tools, and strategies that drive results. Explore our latest articles on lead generation, shared ownership, digital marketing, and the homebuyer experience.
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Do Lead Response Times Matter in New Home Sales?
read more: Do Lead Response Times Matter in New Home Sales?You’ve worked hard to generate leads and nurture prospects, as well as everything else in between. So, what’s the best way to play it when you get a response?
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Top 3 Prospecting Tools Small to Mid-Size Housebuilders Should Use
read more: Top 3 Prospecting Tools Small to Mid-Size Housebuilders Should UseThanks to the fragility in the economy and fluctuations in the market, finding the buyers of today can be tough stuff. Retaining as much profit and income as possible is at the forefront of every housing developer’s mind, meaning that sales and marketing teams could lose the tech they rely…
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RIP Your Pipeline: Prospecting Mistakes That Are Killing Your Wins
read more: RIP Your Pipeline: Prospecting Mistakes That Are Killing Your WinsProspecting can feel like zombie work. You can easily get ghosted from prospects, run into nightmare budgets or simply face a lack of leads.
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The Profitable Power of Storytelling in Housebuilding
read more: The Profitable Power of Storytelling in HousebuildingOnce upon a time, property marketing consisted of bloodless facts about the number of bedrooms, square footage and mileage proximity to the nearest city. Today, savvy housebuilders are putting on their creative caps to write up compelling stories about their plots and using storytelling tactics to sell.
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Are All New Home Buyer Leads Created Equally?
read more: Are All New Home Buyer Leads Created Equally?Are all new homes sales leads created equal? The professionals know that the answer is ‘no’.
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How Housebuilders Can Increase Website Traffic (and Get More Leads)
read more: How Housebuilders Can Increase Website Traffic (and Get More Leads)Housebuilders know how important it is to have a website that generates traffic, leads and, ultimately, sales. After all, your website is often the first – and sometimes the only – chance potential clients have to learn about your brand and the homes you build.
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6 Lessons All Housebuilders Can Learn From Wimbledon
read more: 6 Lessons All Housebuilders Can Learn From WimbledonWimbledon is more than a sports event: it’s a cultural phenomenon that initiates British summer. It’s also one of the most powerful brands in sports.
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The Most Popular Search Terms for New Homes
read more: The Most Popular Search Terms for New HomesYou may love them, you may hate them, you may not entirely understand them: SEO keywords. While your SEO team likely has everything under control, there are ways the marketing and sales teams can improve their SEO strategy by leveraging the most up-to-date, trending terms, as well as the tried…
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Why Housebuilders Should Not Neglect Direct Mail for Customer Acquisition
read more: Why Housebuilders Should Not Neglect Direct Mail for Customer AcquisitionWe live in a world where the majority of our interactions happen online. In fact, the dependency on online channels has increased so much that we no longer go online to take a break from life.
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3 Reasons (and Ways) to Include Affordability in Your Communications
read more: 3 Reasons (and Ways) to Include Affordability in Your CommunicationsEvery product comes with a price, and so affordability is referred to as whether the leads in the pipeline are able to pay the price of the product, in this case, property. But affordability has two dimensions – economic affordability and psychological affordability.
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A Healthy Sales Pipeline: The Key to Optimising Marketing Spend
read more: A Healthy Sales Pipeline: The Key to Optimising Marketing SpendIt’s a common occurrence for housebuilders: many visitors to their website are “just browsing” or at the very start of their research journey to find their next property. While there is very little that can be done about speeding up their decision-making process, it does mean that the vast use…
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3 Ways to Put a Spring in Your Sales Pipeline
read more: 3 Ways to Put a Spring in Your Sales PipelineSpring is here, and with it comes the warmer property market. While conditions have been turbulent recently to say the least, there are still many ways to connect with buyers that are actively looking for new homes for sale without breaking the budget.