You’ve heard it a million times before, and you’ll hear it countless times again – home buying is all about relationships. Leads learn about you and your plots by visiting your site, reading your reviews and touring show homes. Ultimately, the most effective delivery mechanism for your brand is you – and by that, we mean everyone in your team and your brand’s online presence.
To make your brand work smarter and harder, utilise these tips.
Stick with a style and keep it fresh
It might seem shallow, but looks count. Leads will judge your website and marketing suites instantly. In both cases, your brand’s style should be consistent. Revise terminology your sales team use and what the marketing team put on the website and in communications. Here, consistency is key.
Be where your leads are, digitally
Through organic search, some leads will find you and convert. For everyone else, you need to maximise the opportunities to draw them in to your website and use your online tools. For example, the Budget Calculator online tool crunches a few numbers to tell the user how much they can afford to spend on a new house, while being shown plots of yours that suit their budget. This “extra” service provides for your leads passively, giving them the useful tools and information to take the next step with you.
Be where your leads are, physically
One of the best ways to stay visible to leads and clients is to maintain a presence locally. Through Print Campaigns, your brand can make its way into the homes of potential leads. By leveraging the right tools and smart databases, your brand can gain visibility and effort with minimal effort.
Offer branded tools
With our tools such as the Budget Calculator and Home Valuation tools, you use the license and the tool comes complete with your own branding, so it becomes a seamless addition to your service offerings.
Your branding would replace Example Homes, as seen below.
By leveraging tools, you help users on their journey. From Home Valuation to a Budget Calculator, our tools offer your user more support and information to help them make more informed decisions. Not only that, but these leads filter in specifically for you to follow up on. With more warm leads, your sales team can get to work on selling more plots, more quickly.
Interested to see how these tools can improve your reach – with your own branding in tow? Book a demo to see how the products work.
