The property industry moves fast, and your lead generation needs to keep up. With more – and younger – buyers entering the market, it’s essential that housebuilders build lead magnets that inspire users to visit their website, interact with their tools, engage with their sales team and, ultimately, convert.
We have years of insight into which digital and non-digital lead generation strategies truly work. This time, we’re taking a break from rinsing the social media route – as we all know how beneficial that can be for brand – and taking a deeper dive into the lead generation strategies off the beaten path.
Draw leads in with lead magnets
When buyers are looking for their next home, they first need to find out:
1) how much their current home is worth, and
2) what their budget is.
While you want to be a main consideration for their next property purchase, are you meeting them at the best point in their journey? Ideally, you should meet them at one of their first steps, as above. That means providing tools that can calculate their home’s value and determine their home-buying budget.
By having tools on your website that help buyers in the first step of their journey, you’re instantly meeting them sooner and getting your brand in front of them early on.
Not only that, but it attracts buyers to your website who need to use the tools – and can then start to consider your plots.
Give traditional media a try
We’re so used to skimming through ads on social media networks and on websites. Sometimes, buyers become numb to the adverts, so they don’t have the same effective impact. That’s why more and more brands are turning back the clock and exploring traditional print strategies.
By running a print campaign that targets people who know their budget and are interested in new homes, you get your brand into the hands – and homes – of warm leads. It’s an easy and effective route to generate more leads.
Granted the results don’t come in overnight, but instead of only thinking of offline strategies as brand exercises, you can generate real results.
Get a tool to do the heavy lifting
When you need to drum up more interest in a specific development, there are ways to go about it without trying long-haul local SEO. Instead, with a sales boost campaign, you can narrow down the location and ideal buyer and ideal budget of the buyer and allow a digital solution to come up with viable leads. All the leads you receive are budget-qualified and suit your requirements.
That way you can save time on your lead generation efforts while connecting with warm leads.
Lead generation tactics
To access the latest innovative solutions and features that generate warm prospects and sales opportunities for housing developments, join Prospect Generator today.
