A motivated new home buyer can sometimes seem like the mythical pot of gold at the end of the rainbow. Housing developments know that the buyers are out there, but it’s often not clear where to look or how to find them as quickly as needed to keep plots moving. That’s why it’s essential for housebuilders to adopt tools into their marketing and sales teams to capture the most engaged buyers at the right time.
As a refresher, here are just a few ways to find warm leads within the regions of your plots.
Advertise your local developments
Running effective paid advertising remains at the core of finding the right buyers. While you know what your most effective channels are, be sure that you run ads at the right time to the right audience. Local developments will catch the interest of local buyers, but also those looking to move into the area who are currently living outside of the region. By only targeting the local audience, you ringfence your plots, cutting them off from potentially interested parties.
Once you capture these leads, continue to nurture them through SMS, email and automated calls.
Optimise your website
We all know the value of being found online – so are you one of the top results when buyers search for “new homes near me” or “new homes in [location]”? Search engine marketing, or SEO, should make up a large part of your marketing strategy. Are you prioritising this? Are your team targeting local SEO keywords successfully? Review the strategy to ensure you’re maximising your output.
Direct outreach
Direct outreach to buyers can take the form of phone calls, emails and mailers. It’s one big fishing expedition, and the sky’s the limit for how long you decide where to search (as long as it’s with the bounds of the law).
If you can develop a direct outreach strategy that works for your business, that’s great. But don’t beat yourself up if your efforts aren’t working as well as you’d like. Better yet, leave it in the hands of the professionals. With our print campaigns, you can get your developments into the homes of actively interested buyers.
A simpler solution
While you know how to market your developments and strategically attract interested buyers, there are tools to help you speed up the process and deliver more high-intent leads, directly to your door. Through the Budget Calculator and Home Valuation tools, you can source leads online quickly and easily.
- Budget Calculator: Used as a license, the Budget Calculator crunches a user’s details to give them a figure of how much they could afford to spend on a new house. This lead is then filtered into your system or sent via email (whichever you’d prefer) so your sales team can follow up.
- Home Valuation: This tool tells your website visitors – and, therefore, you – how much their current home is worth using our unique and clever algorithm. Once the user has filled in the easy form, they get a figure of how much their home could be worth, and you get a warm part-exchange lead to follow up on.
With these tools, you find buyers, in and outside, of your development’s region who are interested in buying new build homes.
A great example of how to use these two tools is where Millwood Designer Homes implemented them as part of their nurture services.
Housebuilders such as Bovis, Bewley, Vistry, Davidsons and more are using (and enjoying) the results of these tools to generate more leads and win more sales.
Add Prospect Generator to your toolkit
With all the above tools and apps, you can simplify your tasks as a housebuilder. To access the latest innovative tools for lead generation, contact Prospect Generator today. From tools to campaigns and more, we can help connect you to warm leads ready to convert. Book a demo of our tools to get started.
