When a housing development needs very specific clientele to buy the plots, locating the right prospects can feel like an overwhelming task. Davidsons Homes were in need of lead generation support to capture viable, proceedable prospects who could actually afford their homes.

Davidsons Homes first joined us in 2017 by implementing the House Valuation tool, which captures current homeowners looking to move home. Within 6 years of use, the tool garnered almost 7,000 uses with over 2,000 prospects delivered.

In 2019, Davidsons Homes integrated our Budget Calculator tool. Designed to capture buyers with a wealth of data – including their affordability, deposit, age and salary – Davidsons Homes were then able to follow up on the in-range prospects.

When asked about the tools, the Operations Director said, “We get an excellent volume of quality leads each month as a cost per lead that is excellent.” But that’s not all. “[Prospect Generator] provide us with in depth, detailed buyer profiling on our development/plot activity on our website and this helps us fine tune our online marketing to the right locations.”

With greater insight into the prospects that convert, Davidsons Homes were able to optimise their communications and strategies to further their capture of prospects.