How we worked to generate budget-ready home movers for Barratt Homes

With instantly impressive figures and a surge of success, we’re sharing our tool that boosted Barratt Homes’ prospecting pipeline.
reach
impressions
uses
developments
OBJECTIVES
We work closely with Carat to generate prospects for Barratt Homes, with the key objectives:
• Generate prospects with an affordability that matches the developments for sale
• Deliver prospects whose required bedrooms match the development
• All prospects to have contact numbers and email addresses
OUR SOLUTION
Working closely with Carat, the Barratt Homes agency, we’ve tailored specific products to deliver exceptional results. Barratt wanted to maximise the number of leads as well as have those leads delivered within their CRM system, that match their requirements and formats. Firstly, they wanted prospects with affordability to buy the developments for sale. They also wanted prospects whose required bedrooms matched the development, which is where we tailored the Budget Calculator tool specifically for Barratt.
Additionally, we deliver prospects that want to be kept informed of the developments, have requested e-brochures or call backs. All leads are delivered to Barratt in their CRM’s format and have verified contact details so there’s no hurdle in following up a warm lead.
BUDGET CALCULATOR TOOL PERFORMANCE
Increased their contact form opt-in rates from 25% to 45%
2.6 million home buyers reached
12.1 million impressions