In a market where there is so much choice, it pays to narrow down the competition and engage, as housebuilders, with genuinely interested potential buyers. Better yet, buyers who know their budget and can afford a plot you have to sell. Wouldn’t it be great to connect with warm leads with an in-range budget every time?
That’s where Prospect Generator’s Budget Calculator comes in.
The Budget Calculator is a powerful opportunity to establish relationships with homeowners, to drive more reservations and win more sales.
So, how does it work? Let’s start at the beginning.
First, you integrate the smart technology into your marketing assets. With a dedicated landing page with your own branding, you can direct online traffic to a calculator. By including a lead magnet tool into your assets, you attract more consumers to your website to provide them something of value.
The calculator gives the user what they need, which, after a few simple financial questions, crunches data to tell the user how much they could afford on a new home.
They are presented with a figure of what they can afford to spend – specifically on a new build home. To tempt them into the market, mortgage options are presented alongside your plots that are within their budget – so no hearts are broken by viewing homes outside of their range.
Their opted-in contact details are then sent straight into your CRM or to your sales team, so you have budget-qualified leads to follow up on right away.
Thanks to our superior reporting, you can quickly learn which marketing channels are bringing in the most leads and where potential buyers are entering your site. You can then drill down on your marketing strategy, optimising your messages.
Get ready to receive in-budget leads.
Book a demo today for more information on how to get started.
Trusted by housebuilders, proven success, find out why the likes of Bewley Homes, Vistry Group, Bovis Homes and others rely on this tool for their leads.
