From Plot to Portal: Mapping the Digital Journey of Today’s Homebuyer

For UK housebuilders, the buyer journey no longer starts with a show home – it begins with a search bar. Today’s homebuyers are digital natives, whether they’re first-time buyers or upsizers. They use smartphones, tablets, and laptops to browse, budget, and buy....

Top 5 Ways Pre-Qualified Leads Save Housebuilders Time and Money

In today’s competitive market, where every pound and plot matters, housebuilders must maximise their sales and marketing ROI. Pre-qualified leads are essential for efficiency and growth, not just a nice-to-have. At Prospect Generator, we connect UK housebuilders...

Is there really still a boxing day bounce in the House Building industry?

So much talk of the boxing day bounce which has been seen for years across the housing market, but we are not in the same market people’s lives have changed, buying behaviours have changed. When you look back over the years there would be people would have to save for...
10 lead generation strategies for housebuilders

10 lead generation strategies for housebuilders

Lead generation strategies are critical for any business, but techniques used to bring in new prospects vary depending on the industry. Fortunately, marketing has always been a strong point in property, which means there are all kinds of lead generation strategies...

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Six marketing campaign tips for housebuilders

Six marketing campaign tips for housebuilders

Finding new customers can often be harder than building a new home. For many housebuilders, planning an effective, measurable marketing campaign without spending a fortune is hard to come by. Consumer behaviour changes. Online algorithms change. Data protection...

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Why GDPR is good for business

Why GDPR is good for business

For all of the challenges GDPR brings with it, there are opportunities in equal measure. The imminent deadline has, undoubtedly, kept many property marketers and business owners awake at night. But instead of counting sheep or hammering the Horlicks, looking beyond...

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