Housebuilders: How to generate qualified sales leads from your website
We are all aware that the house building industry is extremely competitive. This is when the power of a website will often come into play. Creating and maintaining a strong digital presence will enable you to tap into a much larger audience and to generate...
Housebuilders: Are you attracting the Home Buyers to your website who can afford to buy your homes?
What defines a successful marketing strategy from one which falls short of your expectations? While elements such as the product in question, your level of online exposure and your brand reputation are obviously important, you still need to ascertain who is actually...
How can housebuilders generate qualified home buyer leads from Facebook?
Facebook campaigns are normally based around driving traffic to a specific housing development and gaining building awareness, sometimes users register interest which is a bonus, but generally the cost per lead is not cheap. Any new homes marketeer who has used...
Generate qualified new homes sales leads: The power of our Budget Calculator
Prospect Generator have developed a unique budget calculator which could provide your sales team with a stream of qualified sales leads from your website including contact details, the property the prospect is interested in their budgetary requirements. It’s as simple...
5 killer direct marketing strategies that will increase new home sales
If you want to get new housing developments in front of the right eyes, direct marketing is essential. By reaching out to relevant prospects directly, you can make every step towards a new home sale more profitable and less risky. Despite its daunting measures,...
10 lead generation strategies for housebuilders
Lead generation strategies are critical for any business, but techniques used to bring in new prospects vary depending on the industry. Fortunately, marketing has always been a strong point in property, which means there are all kinds of lead generation strategies...
Five proptech trends housebuilders need to know
Every housebuilder wants to save three things: time, effort and money. Enter, proptech. Put simply, it’s the term for technological solutions that solve problems for the property industry. Proptech applications can give you something genuinely valuable to offer...
Six marketing campaign tips for housebuilders
Finding new customers can often be harder than building a new home. For many housebuilders, planning an effective, measurable marketing campaign without spending a fortune is hard to come by. Consumer behaviour changes. Online algorithms change. Data protection...
How to use social media lead generation tools to attract homebuyers
When most housebuilders think of social media they immediately associate it with brand awareness rather than sales. It’s not entirely clear what the return-on-investment is for a tweet, after all. But it’s time to remedy that. A study by IDC found that 75% of B2B...
Part-exchange schemes: How housebuilders can market them to sell more new homes
“More of a trickle than a torrent” – the words of Nationwide’s chief economist Robert Gardner describing the UK housing market to The Guardian this month. With subdued economic activity and pressure on household budgets, housebuilders are pushing part-exchange schemes...
Don’t lose your leads: How to replenish your marketing database before the GDPR deadline
The GDPR deadline is coming and it can only be a good thing. From email addresses to bank details, the ruling means EU individuals have maximum control over their personal data. But it doesn’t come without implications for businesses. We’re tightening the privacy...
Why GDPR is good for business
For all of the challenges GDPR brings with it, there are opportunities in equal measure. The imminent deadline has, undoubtedly, kept many property marketers and business owners awake at night. But instead of counting sheep or hammering the Horlicks, looking beyond...