Explore how the buyer market has shifted, why more enquiries don’t always mean qualified leads, and how calculator-led PropTech is helping sales and marketing leaders convert more confidently with pre-qualified buyers.
An Inside Look
Buyer confidence is rising.
Housing confidence among 18-34-year-olds rose from 33% to 40% during 2025.
But affordability hasn’t caught up.
England’s affordability ratio sits at 7.6x earnings and 10.6x in the capital.
They’re doing more tech-driven research before they book a call.
48% of prospective buyers expect to use AI tools during the homebuying process.
Which is exactly where the opportunity lies.
The housebuilders closing that information gap first are the ones building buyer confidence and converting stronger lead into reservations.
Our free report shows exactly how – and what tools – major housebuilders are already using to get ahead of their competitors.
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