Category: Marketing Tools

For UK housebuilders, the buyer journey no longer starts with a show home – it begins with a search bar. Today’s homebuyers are digital natives, whether they’re first-time buyers or upsizers.

The property industry moves fast, and your lead generation needs to keep up. With more – and younger – buyers entering the market, it’s essential that housebuilders build lead magnets that inspire users to visit their website, interact with their tools, engage with their sales team and, ultimately, convert.

Not every sales lead you talk to will buy a new build home from you. It can be a testing process, and one that is refined over and over, time and time again.

You know the saying, “Any press is good press”? The same can’t be said for leads.

You’ve worked hard to generate leads and nurture prospects, as well as everything else in between. So, what’s the best way to play it when you get a response?

Once upon a time, property marketing consisted of bloodless facts about the number of bedrooms, square footage and mileage proximity to the nearest city. Today, savvy housebuilders are putting on their creative caps to write up compelling stories about their plots and using storytelling tactics to sell.

You may love them, you may hate them, you may not entirely understand them: SEO keywords. While your SEO team likely has everything under control, there are ways the marketing and sales teams can improve their SEO strategy by leveraging the most up-to-date, trending terms, as well as the tried and true keywords.

We live in a world where the majority of our interactions happen online. In fact, the dependency on online channels has increased so much that we no longer go online to take a break from life.