Category: Marketing Tools
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3 Reasons (and Ways) to Include Affordability in Your Communications
Every product comes with a price, and so affordability is referred to as whether the leads in the pipeline are able to pay the price of the product, in this case, property. But affordability has two dimensions – economic affordability and psychological affordability.
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A Healthy Sales Pipeline: The Key to Optimising Marketing Spend
It’s a common occurrence for housebuilders: many visitors to their website are “just browsing” or at the very start of their research journey to find their next property. While there is very little that can be done about speeding up their decision-making process, it does mean that the vast use of PPC campaigns and other…
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3 Ways to Put a Spring in Your Sales Pipeline
Spring is here, and with it comes the warmer property market. While conditions have been turbulent recently to say the least, there are still many ways to connect with buyers that are actively looking for new homes for sale without breaking the budget.
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How to Make Your Website a Lead Generation Tool
Whatever size of housebuilding company you’re running, your website is one of the most valuable assets. It’s where potential clients can learn more about you and your services, the scope of developments, and it’ll be the first place they’ll go when they’re ready to buy a home.
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4 Data Points You Need to Convert More Customers
Time is one of the most valuable resources for your sales team, and they certainly don’t want to waste precious time they could be spending on closing more sales. The key to prospecting isn’t finding clients – it’s about finding the right type of clients.
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Finding Motivated New Home Buyers in Your Region
A motivated new home buyer can sometimes seem like the mythical pot of gold at the end of the rainbow. Housing developments know that the buyers are out there, but it’s often not clear where to look or how to find them as quickly as needed to keep plots moving.
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How Housebuilders Can Speed Up Their Sales Cycle
For housebuilders, the bottom line is the bottom line. Driving revenue is what it comes down to for you.
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3 Ways to Make Your Brand Work Harder, Better, Stronger
You’ve heard it a million times before, and you’ll hear it countless times again – home buying is all about relationships. Leads learn about you and your plots by visiting your site, reading your reviews and touring show homes.
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Demand for New Build Homes Increases
Despite the rocky start, “housebuilders are doing an impressive job of tailoring housing supply across all the regions of the country in relation to current homebuyer demand”, according to Sirius Property Finance. Research was conducted on current buyer demand for new homes across England, and this demand matches up with the level of new build…
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Tips to Turn Website Visitors Into Leads
Housebuilders are constantly searching for their next lead. Whether the user has arrived from organic search, PPC, social media or even old-school print collateral, each one represents an opportunity, and you need a strategy to keep them from walking out the door (or hitting that X close button).
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5 Tools Every Housebuilder Should Be Using in 2023
Technology is transforming every industry and the new build property market is no exception. If you’re still finetuning your housebuilding company’s toolkit, there are several tools that can improve your lead generation and extend relationships.
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Property Trends to Watch Out for in 2023
It’s clear that we’re undoubtedly living through times of uncertainty in the economic and housing markets. As 2023 gets underway, people are keen to hear the latest predictions about what might happen to the UK property market and, more importantly, how to adapt to the changing market.