Bringing home-buyers onto your site is great. Turning them into leads is even better. There are countless methods homebuilders can use to generate more prospects (read our list of lead generation strategies), but adopting smart lead generation tools can save hundreds spent on costs-per-lead when putting these strategies into practice.
We work with housebuilders across the country, so we know the complexity of landing leads in the market and take this into account when we’re providing solutions for our clients.
Prospective buyers of new-build homes have mammoth decisions to make, so finding them at the perfect moment and making it easy for them to interact (using lead generation tools) can help your firm stand ahead of the competition. Attract, engage, nurture and convert – it can be as simple as it sounds.
Top five lead generation tools for housebuilders
You don’t need to invest a fortune to generate prospects. You can turn your website into the ultimate in lead generation tools. We touched on some you can use in the rundown of our favourite lead generation strategies, but we want to get down to the nitty gritty of easy-to-use, highly effective lead generation technology for housebuilders in this guide.
1. Install an online property valuation form
Conducting a property valuation is crucial in the moving process. One of the best lead generation tools you can use to bring perfect prospects into your sales funnel (the buying process that eventually leads to selling a house) is installing an online valuation form onto your website. This tool provides a reason for users to engage who are already on your site. In exchange for an online valuation you can capture their contact details so you receive real time leads directly into your CRM system. These leads are even development specific, so you will know exactly which properties your prospective purchaser is interest in buying. Our tool can be installed by the biggest technophobe – it’s easily embedded into your housebuilder website, works flawlessly on smartphones, and instantly provide you with fresh, GDPR-compliant leads. Try out our mobile version below:
2. Choose an appropriate communication tool
Lead generation tools vary depending on your brand. Where live chats may work for one housebuilder, they might be too limited for another and a call-back form may be more appropriate. Both can help guide a prospect towards making a buying decision, but both have different advantages and disadvantages. Call-back tools (where web users enter a few details for a quick, direct phone call from your marketing team) are better for high-value homes, but your need to have a big enough team to handle the calls. Live chat lead generation tools can be more expensive, but are great for answering commonly asked questions and leading prospects to different areas of the site or into a sales funnel.
3. Help homebuyers with a budget calculator
One of the biggest decisions homebuyers are faced with is how much they can realistically spend on a new home. Offering a free tool for them to work this out quickly and accurately puts you ahead of the competition. Not only can you match prospects to properties, streamlining your sales process, but you can also give web users a chance to opt into your marketing, bumping up your return-on-investment by converting traffic into leads and sales. Give our four-question budget calculator a go: now imagine it on your own site, with a colour scheme to match your firm’s branding exactly.
4. Set up a sidebar or sticky top bar
Sidebars and sticky top bars are great lead generation tools that don’t negatively affect user experience. One option is to display a simple, stand-out bar which sits at the top of your site, but scrolls with the page so that it stays in the user’s sight at all times. Another is a sidebar that sites on all or most of your site pages and is the perfect place to pop a subscription box, online valuation form or even a budget calculator.
5. Present polite pop-ups
Lead generation tools don’t need to be distracting or invasive to work. In fact, the opposite can be more beneficial. When web users finish reading blog articles, for example, they look for something to do next. If you’re not getting enough email prospects, find a pop-up that’s triggered when a web user reaches the end of your content. This way it looks like a natural CTA, rather than a barrier they need to click their way out of. The best way to utilise these lead generation tools is with an email sign-up to encourage users to fill in their details. Something as simple as “Like our home-buying tips? Subscribe to our newsletter for more.” When your list of email leads starts to grow, targeting them with direct mail campaigns is the best way to sell more homes.