Your Ultimate Guide to Next-Gen Marketing in the Age of PropTech
Housebuilders face growing pressure to attract high-quality leads and meet modern buyers’ digital demands. Traditional tactics fall short, especially with Millennials and Gen Z seeking instant information and personalisation.
Our white paper, The Future of Lead Generation in Housebuilding, reveals how to boost your results with buyer insights, PropTech tools, and targeted strategies.
Key insights include:
- 70% of Millennials and Gen Z prioritise homeownership, with 55% preferring new builds – learn how to engage them.
- 44% of buyers paused purchases in 2024 due to concerns about deposits and mortgages – address their needs.
- 71% of Millennials and Gen Z expect fast, digital responses, preferring live chat over calls – adapt your approach.
- 42% of businesses struggle with low-quality leads – qualify buyers with tools like our Budget Calculator.
- Zero- and first-party data drive personalised campaigns, improving conversions for longer buyer journeys.
Whether you’re heading digital strategy at a regional developer or overseeing marketing for a national firm, this guide will sharpen your lead generation and help you build adaptable, forward-thinking campaigns.
Ready to rethink your lead strategy?
Download The Future of Lead Generation in Housebuilding now to access insights and tools to enhance your campaigns.
