Don’t lose your leads: How to replenish your marketing database before the GDPR deadline
The GDPR deadline is coming and it can only be a good thing. From email addresses to bank details, the ruling means EU individuals have maximum control over their personal data. But it doesn’t come without implications for businesses. We’re tightening the privacy...
Why GDPR is good for business
For all of the challenges GDPR brings with it, there are opportunities in equal measure. The imminent deadline has, undoubtedly, kept many property marketers and business owners awake at night. But instead of counting sheep or hammering the Horlicks, looking beyond...
Email campaign tools and examples to get homebuyers clicking
If GDPR has done one thing, it’s reminded housebuilders of the importance of solid email marketing. The data and leads we now keep are more precious than ever and it’s crucial that our email campaigns reflect that value. Email marketing is the most trusted form of...