Category: Social Media
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Making the most of Instagram for lead generation
We discussed recently how social media has completely transformed the way in which housebuilders communicate with their customers. The meteoric rise of social media has seen it cement itself as an integral part of today’s digital world, one in which it plays a key role steering the constantly evolving sales machine.
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Housebuilder marketing trends: What’s here to stay?
The way in which housebuilder marketing teams interact with their customers has changed significantly over the last year. The pandemic has brought with it new ways of thinking, new technologies and inevitably, new challenges.
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How can housebuilder marketing teams thrive in 2021?
Housebuilders and their sales and marketing teams will remember 2020 as a year of profound change. Our industry was forced to implement new ways of doing business and ultimately, selling homes.
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How can housebuilders make the most of the Christmas marketplace?
For many industries across the United Kingdom, December is generally seen as a period in which things begin to settle down for Christmas. Yet for people looking to move, that could not be any further from the truth.
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New homes industry and marketing in the right way
The new homes industry: how to ensure we’re marketing in the right way The government’s continued emphasis on the need for new homes has put the onus on housebuilders to deliver. Getting the houses built is one thing, but selling them to the United Kingdom’s budding househunters is another.
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Why choose Prospect Generator as your new source of home buyer leads?
As a housebuilder, the strategy and execution of your marketing plays an integral role in the success of your business and ultimately how many homes get sold. We can help you generate more pre-qualified homebuyer leads for your sales teams which leads to more homes being sold.
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Housebuilders missing opportunities in prop tech – Peter Sherrard’s opinion column in Show House
Peter Sherrard, Managing Director of Prospect Generator, explains how housebuilders are embracing the prop tech revolution, but only part of it Whilst Proptech has been around for quite a while now, it’s only recently that the industry became engulfed by a sense of excitement, anticipation and enthusiasm. Yet whilst great progress has been made –…
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Housebuilders: The new way to generate leads from your website
Lead generation for the housing market can be difficult. With so many marketing channels out there, it can be hard to know where your potential customers are and how much it will cost to acquire them.
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Housebuilders: Are you attracting the Home Buyers to your website who can afford to buy your homes?
What defines a successful marketing strategy from one which falls short of your expectations? While elements such as the product in question, your level of online exposure and your brand reputation are obviously important, you still need to ascertain who is actually able to afford what you are promoting.
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How can housebuilders generate qualified home buyer leads from Facebook?
Facebook campaigns are normally based around driving traffic to a specific housing development and gaining building awareness, sometimes users register interest which is a bonus, but generally the cost per lead is not cheap. Any new homes marketeer who has used Facebook marketing ad manager knows the capability of this platform and the in-depth targeting…
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5 killer direct marketing strategies that will increase new home sales
If you want to get new housing developments in front of the right eyes, direct marketing is essential. By reaching out to relevant prospects directly, you can make every step towards a new home sale more profitable and less risky.
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Five proptech trends housebuilders need to know
Every housebuilder wants to save three things: time, effort and money. Enter, proptech.