Category: Housebuilders
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From Financial Eligibility to Closing Deals: A Guide for Housebuilders to Succeed with Shared Ownership
In the dynamic world of property ownership, shared ownership has become a vital government-backed scheme, offering a lifeline to aspiring homeowners (source). For housebuilders seeking to enhance lead conversion rates, adopting innovative PropTech solutions is crucial to transforming the homebuying experience.
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Ultimate Guide to Quality Lead-Gen Marketing For Housebuilders in 2025 – White Paper
Your Ultimate Guide to Next-Gen Marketing in the Age of PropTech Housebuilders face growing pressure to attract high-quality leads and meet modern buyers’ digital demands. Traditional tactics fall short, especially with Millennials and Gen Z seeking instant information and personalisation.
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From Plot to Portal: Mapping the Digital Journey of Today’s Homebuyer
For UK housebuilders, the buyer journey no longer starts with a show home – it begins with a search bar. Today’s homebuyers are digital natives, whether they’re first-time buyers or upsizers.
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Top 5 Ways Pre-Qualified Leads Save Housebuilders Time and Money
In today’s competitive market, where every pound and plot matters, housebuilders must maximise their sales and marketing ROI. Pre-qualified leads are essential for efficiency and growth, not just a nice-to-have.
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Is there really still a boxing day bounce in the House Building industry?
So much talk of the boxing day bounce which has been seen for years across the housing market, but we are not in the same market people’s lives have changed, buying behaviours have changed. When you look back over the years there would be people would have to save for things they wanted, it was…
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Three Innovative Ways Housebuilders Can Generate Leads
The property industry moves fast, and your lead generation needs to keep up. With more – and younger – buyers entering the market, it’s essential that housebuilders build lead magnets that inspire users to visit their website, interact with their tools, engage with their sales team and, ultimately, convert.
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4 Ways to Maximise Conversion Rates
Not every sales lead you talk to will buy a new build home from you. It can be a testing process, and one that is refined over and over, time and time again.
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How Developers Can Define and Attract High-Value Leads
You know the saying, “Any press is good press”? The same can’t be said for leads.
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Do Lead Response Times Matter in New Home Sales?
You’ve worked hard to generate leads and nurture prospects, as well as everything else in between. So, what’s the best way to play it when you get a response?
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Top 3 Prospecting Tools Small to Mid-Size Housebuilders Should Use
Thanks to the fragility in the economy and fluctuations in the market, finding the buyers of today can be tough stuff. Retaining as much profit and income as possible is at the forefront of every housing developer’s mind, meaning that sales and marketing teams could lose the tech they rely on.
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RIP Your Pipeline: Prospecting Mistakes That Are Killing Your Wins
Prospecting can feel like zombie work. You can easily get ghosted from prospects, run into nightmare budgets or simply face a lack of leads.
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The Profitable Power of Storytelling in Housebuilding
Once upon a time, property marketing consisted of bloodless facts about the number of bedrooms, square footage and mileage proximity to the nearest city. Today, savvy housebuilders are putting on their creative caps to write up compelling stories about their plots and using storytelling tactics to sell.