Author: Prospect Generator

“More of a trickle than a torrent” – the words of Nationwide’s chief economist Robert Gardner describing the UK housing market to The Guardian this month. With subdued economic activity and pressure on household budgets, housebuilders are pushing part-exchange schemes in a bid to sell new homes and make bigger profits.

The GDPR deadline is coming and it can only be a good thing. From email addresses to bank details, the ruling means EU individuals have maximum control over their personal data.

For all of the challenges GDPR brings with it, there are opportunities in equal measure. The imminent deadline has, undoubtedly, kept many property marketers and business owners awake at night.

If GDPR has done one thing, it’s reminded housebuilders of the importance of solid email marketing. The data and leads we now keep are more precious than ever and it’s crucial that our email campaigns reflect that value.