Author: Prospect Generator
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The importance of using data
Data: It’s not just about owning it Data has stamped its mark on businesses of all shapes and sizes, not least those in the housebuilding industry. Housebuilders, large and small, have become conscious of the value of vast pools of data when it comes to gaining an advantage.
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How can housebuilder marketing teams thrive in 2021?
Housebuilders and their sales and marketing teams will remember 2020 as a year of profound change. Our industry was forced to implement new ways of doing business and ultimately, selling homes.
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What does 2021 have in store for housebuilders?
2020 was a year of unprecedented change. Society was forced to grapple with the Covid 19 pandemic whilst it anxiously awaited some clarity on the country’s future trading relationship with the EU.
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How did Prospect Generator help housebuilders during 2020?
It’s fair to say that 2020 won’t escape our memory too quickly. We found ourselves in unchartered waters as society grappled with a global pandemic and the ongoing Brexit scenario remained high on the agenda.
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How can housebuilders make the most of the Christmas marketplace?
For many industries across the United Kingdom, December is generally seen as a period in which things begin to settle down for Christmas. Yet for people looking to move, that could not be any further from the truth.
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How can housebuilders make the most out of the new Help to Buy scheme?
Help to Buy has been a huge success for both housebuilders and discerning home-owners. Since its inception in 2013, the government-backed scheme has helped over 270,000 home purchases and its success has been so widespread that the government has opted to keep it open until 2023.
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A turnkey approach to the lead-generation process
A turnkey approach to the lead-generation process Turnkey, whether applied to solutions, products or projects, has become firmly established as one of the more popular business jargons. A turnkey approach is becoming all the more common in the property industry, largely in light of its being in the middle of a digital transformation.
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Career view: Chris Kiely, sales director, Prospect Generator
Chris Kiely is sales director at Prospect Generator, a proptech firm working with a number of leading housebuilders to deliver high-quality, opted-in sales leads. He tells about his career and experience in the property industry.
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New homes industry and marketing in the right way
The new homes industry: how to ensure we’re marketing in the right way The government’s continued emphasis on the need for new homes has put the onus on housebuilders to deliver. Getting the houses built is one thing, but selling them to the United Kingdom’s budding househunters is another.
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Why choose Prospect Generator as your new source of home buyer leads?
As a housebuilder, the strategy and execution of your marketing plays an integral role in the success of your business and ultimately how many homes get sold. We can help you generate more pre-qualified homebuyer leads for your sales teams which leads to more homes being sold.
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Do traditional methods of marketing still hold value?
An intelligent and cost-effective marketing strategy is fundamentally important for any housebuilder. Getting it right is by no means a straight forward job and ensuring that you are targeting the correct audiences through the appropriate marketing channels can be an arduous task.
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Housebuilders missing opportunities in prop tech – Peter Sherrard’s opinion column in Show House
Peter Sherrard, Managing Director of Prospect Generator, explains how housebuilders are embracing the prop tech revolution, but only part of it Whilst Proptech has been around for quite a while now, it’s only recently that the industry became engulfed by a sense of excitement, anticipation and enthusiasm. Yet whilst great progress has been made –…