As companies invest in the digital transformation of their systems and processes, certain opportunities arise for unique synergies that make all the difference. Quite simply: when you integrate lead generation tools into your marketing communications, it not only increases your range of services, but boosts your pipeline of leads.
Integrating the Budget Calculator into your marketing materials means that you can connect with more pre-qualified leads – at the click of a button. All you need to do is add a link for online communications or create a QR code for printed materials.
Here are just a few ideas of what you could do with the Budget Calculator:
- Add a link to your website
When a user visits your website, they may be interested in buying a new build home. However, they may not know what they can afford to spend on a new house. That’s why you can add the Budget Calculator to your website so users can easily stay on your site while working out their budget. Once the user completes the quick form and receives their budget, you have access to their contact details and their budget.
It adds to your services while filtering financially qualified leads straight into your sales system
- Include a link in your email campaigns
Whether you’re sending out emails to your own database or through paid marketing, you can add a link to your Budget Calculator to increase the Budget Calculator visibility – and increase your lead numbers.
- Add it to retargeting campaigns
Once users visit your website, you can retarget them with a link to your Budget Calculator landing page. This encourages them to calculate their budget and presents which homes of yours they can afford to purchase.
- Introduce it into your marketing suite steps
In your marketing suites, include the Budget Calculator. As a way to quickly qualify onsite guests, include the Budget Calculator in your process. It’s a quick way to understand what your foot traffic can afford.
- Add a link to your email signature
When communicating with online prospects, make it easy for them to qualify themselves by adding your Budget Calculator link to email signatures for everyone in your company.
What is the Budget Calculator and how does it work?
First, you integrate the smart technology into your marketing assets. With a dedicated landing page with your own branding, you can direct online traffic to a calculator which, after a few simple financial questions, crunches data to tell the user how much they could afford on a new home.
They are presented with a figure of what they can afford to spend – specifically on a new build home. To tempt them into the market, mortgage options are presented alongside your plots that are within their budget – so no hearts are broken by viewing homes outside of their range.
Their opted-in contact details are then sent straight into your CRM or to your sales team, so you have warm leads to follow up on right away.
Thanks to our superior reporting, you can quickly learn which marketing channels are bringing in the most leads and where potential buyers are entering your site. You can then drill down on your marketing strategy, optimising your messages.
Already signed up? Start integrating your Budget Calculator links into your marketing strategy to increase your volume and quality of leads.
Interested? Book a demo today for more information on how to get started.
