Housebuilders are constantly searching for their next lead. Whether the user has arrived from organic search, PPC, social media or even old-school print collateral, each one represents an opportunity, and you need a strategy to keep them from walking out the door (or hitting that X close button). And because of this, every housing development team needs to maximise their online marketing by utilising their website.
Housebuilders are always looking for new ways to turn website visitors into leads – and then buying clients. To help you do just that, we’ve rounded up a few must-know tips.
How to turn website visitors into warm leads
Utilise social media
How you market yourself and your business via social media and email are directly linked to the conversion rate of your website. You can create stunning and compelling website content, but if people aren’t looking at your website, there is slim chance you’re going to generate any leads from it. Create a solid digital presence online – including social media – by including links to your landing pages, promotions and any other content that could help you win more sales.
Test everything on mobile
These days, everyone knows how important it is for a website to be mobile-responsive. But what many forget is that everything should be mobile-responsive, including contact forms, emails, blog articles, listing pages – the list goes on. If you send out an email that looks off on mobile or an article that’s hard to read on a tablet, you’re minimising your chances of being recognised and contacted. Get into a habit of testing every page, email and communication you publish on desktop, tablet and mobile view.
Review your CTAs
Your call-to-actions (CTAs) could be why your conversion rate is low – or why it’s high. CTAs are crucial in the user journey. They need to be clear, concise and well-placed. If your CTAs are poor, then your visitor-to-lead conversion rate will be poor as well. If your CTAs are working, then your conversion rate will be higher.
Spend some time reviewing your CTAs to ensure they’re appropriate.
Check your metrics and refine
On a regular basis, check to see how the results match up to your key performance indicators (KPIs). Check Google Analytics to see the paths people are taking through your site. Are they dropping off at the same point? If so, can you improve the content on that page, the page load speed and the user-friendliness of the page design?
Leverage lead-generating tools
When a user lands on your website, a great way to get them to convert is to promote interactive tools. Proven time after time, home buyers need to
a) know their home buying budget, and
b) know how much their current home could sell for
So, why not answer their questions? With our Budget Calculator tool (which crunches a few numbers to tell users how much they could afford to spend on a new home) and House Valuation tool (which tells users how much their home could be worth), you offer more services to help online visitors step closer to buying a home.
Once they fill in either (or both!) forms and get their figures, their details are sent straight to you. Now you have a warm lead to follow up on.
By leveraging smart tools that help users on their home-buying journey, you can start seeing a wealth of leads come in.
Interested in hearing more? Contact us today to take your lead generation to the next level.
